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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat
Novita Sari
Universitas Asahan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepuasan Kerja, Lingkungan Kerja dan Motivasi Kerja, terhadap Loyalitas Pegawai di Kantor Camat Simpang Empat Kabupaten Asahan Novita Sari; Abdul Rahman
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1554

Abstract

Employee loyalty is an important factor in supporting organizational performance and public service quality. Low levels of loyalty may reduce employee productivity, commitment, and responsibility in carrying out organizational duties. Therefore, organizations need to understand the factors that can improve employee loyalty. The purpose of this study was to analyze the partial and simultaneous effects of job satisfaction, work environment, and work motivation on employee loyalty. This research employed a quantitative approach with an associative research method. The population and sample consisted of 32 employees selected using a saturated sampling technique. Research data were collected through the distribution of Likert-scale questionnaires. The collected data were processed using SPSS version 25 and analyzed through multiple linear regression analysis. The results of the study indicated that job satisfaction, work environment, and work motivation had a positive and significant effect on employee loyalty, both partially and simultaneously. These findings demonstrate that improving employee satisfaction, creating a conducive work environment, and strengthening work motivation can enhance employee loyalty within the organization.
PELATIHAN PENGOLAHAN BUNGA TELANG MENJADI MINUMAN KHAS MEKAR MULIO MELALUI BRANDING PRODUK DAN DIGITAL MARKETING Aris Siregar; Herman Herman; Jihan Aprilia; Novita Sari; Hilmiatus Sahla
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5342

Abstract

Abstract: Training and mentoring in processing butterfly pea flowers into a specialty drink in Mekar Mulio Village, Asahan Regency, was conducted as a form of community empowerment based on local potential. This activity aimed to improve the community's skills in processing butterfly pea flowers into a beverage with economic value and to introduce branding and digital marketing strategies as promotional tools. The implementation method consisted of socialization, hands-on training, product development mentoring, and training in the use of digital media for marketing. The results showed that the community was able to produce high-quality butterfly pea flower drinks, with attractive packaging, and a strong brand identity, namely "Telangi." Furthermore, training participants were able to utilize social media platforms such as Facebook dan Shopee to expand their market reach. This activity had a positive impact on increasing community knowledge, skills, and income. The program also opened up opportunities for the establishment of sustainable village micro-enterprises based on local potential. Keywords: Butterfly pea flowers, training, community empowerment, product branding, digital marketing. Abstrak: Pelatihan dan pendampingan pengolahan bunga telang menjadi minuman khas di Desa Mekar Mulio, Kabupaten Batubara, dilakukan sebagai bentuk pemberdayaan masyarakat berbasis potensi lokal. Kegiatan ini bertujuan untuk meningkatkan keterampilan masyarakat dalam mengolah bunga telang menjadi produk minuman bernilai ekonomi serta memperkenalkan strategi branding dan digital marketing sebagai sarana promosi. Metode pelaksanaan dilakukan melalui tahapan sosialisasi, pelatihan praktik langsung, pendampingan pembuatan produk, serta pelatihan penggunaan media digital untuk pemasaran. Hasil kegiatan menunjukkan bahwa masyarakat mampu menghasilkan produk minuman bunga telang dengan kualitas baik, kemasan menarik, serta identitas merek yang kuat, yaitu “Telangi”. Selain itu, peserta pelatihan mampu memanfaatkan media sosial seperti Facebook, dan Shopee untuk memperluas jangkauan pasar. Kegiatan ini berdampak positif terhadap peningkatan pengetahuan, keterampilan, dan pendapatan masyarakat. Program ini juga membuka peluang terbentuknya usaha mikro desa berbasis potensi lokal yang berkelanjutan.Kata Kunci: Bunga telang, pelatihan, pemberdayaan masyarakat, branding produk, digital marketing.
Co-Authors Abdul Rahman ARIS SIREGAR Herman Herman Hilmiatus Sahla Jihan Aprilia