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All Journal Jurnal Mirai Management Value: Jurnal Manajemen dan Akuntansi Journal of Management and Business Insight
Adelia Dwi Nurisaputri
Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Repurchase Intention: Peran Brand Image, Brand Heritage, dan Brand Love Suryana Hendrawan; Muhammad Ali Fikri; Adelia Dwi Nurisaputri
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 2 (2026): Mei - Agustus 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i2.8544

Abstract

Brand image and brand heritage shape repurchase behaviour through consumers' emotional attachment to the brand. However, empirical studies that simultaneously examine the roles of brand image and brand heritage in shaping repurchase intention through brand love in the automotive sector of emerging markets, particularly Indonesia, remain limited. This study aims to analyse the influence of brand image and brand heritage on repurchase intention with brand love as a mediating variable. The study sample consisted of 103 respondents selected using purposive sampling among Honda users in the Special Region of Yogyakarta. Data were collected using a Likert-scale questionnaire and analysed with PLS-SEM. The research findings indicate that Honda’s brand image and brand heritage are associated with stronger levels of brand love, as well as a higher likelihood that consumers will choose Honda again for their next purchase. Brand image and brand heritage are not only directly related to repurchase intentions but also indirectly influence these intentions through brand love, which acts as an emotional bridge between consumers' perceptions of the brand and their repurchase decisions.Overall, all proposed hypotheses—including the direct relationship between brand image and brand heritage with brand love and repurchase intention, as well as the mediating role of brand love are supported by the data, thereby underscoring the importance of managing both current brand performance and the brand’s historical identity to sustain repurchase behavior in the competitive automotive market.
An integrated model of financial technology adoption and environmental performance: The role of green innovation Adelia Dwi Nurisaputri
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1828

Abstract

Purpose-This study examines the effect of fintech adoption on environmental performance and analyzes the mediating role of green innovation among Batik MSMEs in Yogyakarta, Indonesia. The study aims to determine whether the use of digital financial tools encourages environmentally oriented innovation and whether such innovation contributes to improved environmental outcomes. Methodology-A quantitative approach was employed by surveying 124 Batik MSMEs selected through purposive sampling. Data were analyzed using PLS-SEM to evaluate the direct effects of fintech adoption and the mediating mechanism of green innovation. All constructs were measured using validated indicators adapted from previous studies. Findings-The results show that fintech adoption exerts a positive and significant effect on green innovation. However, its influence on environmental performance is positive but insignificant. Green innovation demonstrated a negative and non-significant influence on environmental performance, suggesting that existing innovation efforts have not been able to generate observable environmental gains. As a result, green innovation fails to serve as a mediating mechanism between fintech adoption and environmental performance. Research Limitations-The study is limited to Batik MSMEs in Yogyakarta, Indonesia, and uses purposive sampling with self-reported data, which may reduce generalizability. Conceptually, the model includes only fintech adoption, green innovation, and environmental performance, excluding other relevant factors that may influence sustainability outcomes. Novelty-This study contributes to the literature by integrating fintech adoption and green innovation within an environmental performance framework specific to traditional creative industries. The findings highlight that fintech adoption may encourage innovation, but such innovation alone is insufficient to improve environmental outcomes, underscoring the need for stronger environmental capabilities and policy support for sustainability in MSMEs.
Faktor-Faktor yang Memengaruhi Niat Pembelian Ulang di Lokapasar: Studi Kasus Keterlibatan Konsumen Sebagai Mediasi pada Mahasiswa Manajemen Universitas Ahmad Dahlan Ivan Nurrasyid Shidiq; Aftoni Sutanto; Adelia Dwi Nurisaputri
Jurnal Mirai Management Vol 11, No 2 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i2.12558

Abstract

Dengan didasarkan pada kerangka kerja Stimulus-Organism-Response (S-O-R), penelitian ini mengkaji perilaku belanja mahasiswa melalui bagaimana informativitas konten, kualitas layanan, daya tarik dalam aplikasi, dan promosi dari mulut ke mulut bertindak sebagai stimulus eksternal yang memengaruhi keterlibatan pelanggan (organism) dan kemauan untuk berbelanja kembali (response). Dengan menggunakan pendekatan cross-sectional convenience sampling, data empiris dikumpulkan dari 277 mahasiswa melalui kuesioner yang disebarkan di kelas dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa atribut yang berpusat pada aplikasi (informativitas konten, kualitas layanan, dan daya tarik dalam aplikasi) tidak menstimulasi keterlibatan pelanggan secara signifikan pada demografi ini. Sementara itu, promosi dari mulut ke mulut yang utamanya didorong oleh teman sebaya memberikan pengaruh positif yang signifikan terhadap keterlibatan pelanggan, yang kemudian memediasi dalam mendorong kemauan untuk berbelanja kembali. Temuan ini menunjukkan bahwa pengembang lokapasar yang menargetkan segmen konsumen ini harus mempertimbangkan untuk mengalihkan fokusnya dari tampilan dan informasi ke alat komunikasi yang berpusat pada komunitas dan interaksi antar pengguna. Secara teoritis, penelitian ini berkontribusi untuk memperkaya literatur mengenai perilaku konsumen yang sudah ada melalui temuan tentang batasan antara mekanisme keterlibatan pelanggan yang didorong oleh teknologi dengan yang didorong oleh faktor sosial.
Co-Authors Fikri, Muhammad Ali Ivan Nurrasyid Shidiq Suryana Hendrawan Sutanto, Aftoni