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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management Studies and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Suryana Hendrawan
Universitas Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PEMANFAATAN DAN PEMASARAN PRODUK HOME INDUSTRY DI DESA KARANGJATI KECAMATAN SUSUKAN KABUPATEN BANJARNEGARA Suryana Hendrawan; Taslim Immanudin; Irmawan Anang; Fatih Al Barid
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2019)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v3i3.715

Abstract

This service was carried out with the intention of being able to form the residents of Karangjati Village, Kec. Susukan Kab. Banjarnegara is an independent, creative and present entrepreneur. Many people in Karangjati Village actually have many products, but many of them stop in the production phase. To market their own products the majority are still participating in collectors or just waiting for orders. This service was carried out with training and mentoring methods to market community products that had been produced or had no ideas at all. In this training, initially the identification of what products have been produced by the residents will be carried out and the obstacles faced by the residents of Karangjati Village. This is done in the hope that training can be more conical to the main problems faced by citizens and can provide more appropriate solutions. After identification, training will be carried out on how to utilize existing technology and how to market the home industry products to the emerging online market. After this training, several people from Karangjati Village have directly practiced the results of their products to the simple On-Line market. Some existing products such as packaged versions of herbal medicine have also begun to be produced with more modern packaging. This increase in value products is expected to attract consumers' attention while increasing the economy of Karangjati Village residents.
PENGARUH PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMILIHAN PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AHMAD DAHLAN Suryana Hendrawan
Jurnal Fokus Manajemen Bisnis Vol. 11 No. 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3593

Abstract

This study aims to analyze the factors influencing physical evidence on student decisions in choosing the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan, either simultaneously or partially. This research is explanatory research with a quantitative approach. This study uses multiple analysis tests to find the partial and simultaneous effect between the dependent and independent variables. The validity and reliability used in this study have met the requirements. The results of this study indicate that facility exterior, facility interior, and other tangibles factors influencing the decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan. The result also shows that Physical Evidence Variables are simultaneously influencing the student's decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan.
Pengaruh Emotional Marketing dan Perceived Ease of Use terhadap Donation Intention melalui Digital Payment Siti Nurjannah; Suryana Hendrawan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.223

Abstract

LAZISMU is one of the zakat institutions that manages donations from all over Indonesia and implements donations through digital payments. This study aims to examine how Emotional marketing and Perceived ease of use affect Donation intention through Digital payment at LAZISMU. This study uses a quantitative method with data collection using the Likert scale method and primary data from respondents collected by distributing questionnaires to respondents via google form. The population of this study are donors who intend to make donations at LAZISMU Yogyakarta area through digital payment. Using purposive sampling method, this study used 100 donors as a sample of respondents. Data analysis techniques through the IBM SPSS statistical 26 programme using the Coefficient of Determination test, multiple regression test and hypothesis testing. The results of this study indicate that first, Emotional marketing has a positive and significant effect on donation intention with a coefficient value of 0.115 and a significance of 0.010 which is smaller than 0.05. Second, Perceived ease of use is proven to have an effect on donation intention at LAZISMU, as evidenced by the coefficient value of 0.565 and a significance of 0.000 which is smaller than 0.05 and this study emotional marketing and Perceived ease of use, are able to explain 49.7% of the influence on the dependent variable, namely donation intention. So from the results of multiple regression tests and hypothesis testing it can be seen that the results of this study indicate that emotional marketing and Perceived ease of use have a significant effect on donation intention.
Pengaruh Digital Marketing pada Pemilihan Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Suryana Hendrawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.11567

Abstract

This study aims to analyze the influence of digital marketing consisting of websites, search engine optimization, digital advertising, affiliate and partnership marketing, online public relations, social networking, email marketing, consumer relationship management on the election decision of the Ahmad Dahlan University Faculty of Economics and Business (FEB). UAD). This study uses a quantitative approach. The sample used in this study was obtained by probability sampling method and simple random sampling was used on active students of FEB UAD with a target sample size of at least 100 people. This study uses primary data as a source of data obtained by distributing questionnaires using a Likert scale by making a list of statements to be filled in by respondents to obtain data in the form of data to be analyzed and tested using partial and simultaneous multiple regression analysis. using the F test and T test. The results of this study indicate that togetherdigital marketing can influence the selection of FEB UAD, and what can most influence is digital advertising (pay per click) and how companies can manage relationships with their customers.
The Influence of Openness to Experience, Entrepreneurial Knowledge, and Digital Literacy on the Interest in Entrepreneurship among Generation Z in the Special Region of Yogyakarta Sazkia Lutfi Anggitia; Ema Nurmaya; Ani Muttaqiyatun; Suryana Hendrawan
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001775

Abstract

Entrepreneurship is one of the efforts to reduce unemployment and improve the economy in Indonesia. Compared to other countries, interest in entrepreneurship in Indonesia is still relatively low. Therefore, the government has made Generation Z a top priority to increase interest in entrepreneurship. This study aims to determine the influence of openness to experience, entrepreneurial knowledge, and digital literacy on the interest in entrepreneurship among Generation Z in the Special Region of Yogyakarta. The population in this study was all Generation Z in the Special Region of Yogyakarta, with a sample of 207 Generation Z respondents residing in the region. This study was conducted using quantitative methods with primary data obtained from questionnaires distributed via Google Forms and measured using a Likert scale. This study used non-probability sampling with purposive sampling techniques. This research was processed using SPSS version 22. The data analysis techniques in this study used validity and reliability instrument tests, multiple linear regression analysis, t-tests, F-tests, and determination coefficients. The results of this study indicate that openness to experience and entrepreneurial knowledge partially have a positive and significant effect on the entrepreneurial interest of Generation Z. Meanwhile, digital literacy does not affect the entrepreneurial interest of Generation Z.
Repurchase Intention: Peran Brand Image, Brand Heritage, dan Brand Love Suryana Hendrawan; Muhammad Ali Fikri; Adelia Dwi Nurisaputri
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 2 (2026): Mei - Agustus 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i2.8544

Abstract

Brand image and brand heritage shape repurchase behaviour through consumers' emotional attachment to the brand. However, empirical studies that simultaneously examine the roles of brand image and brand heritage in shaping repurchase intention through brand love in the automotive sector of emerging markets, particularly Indonesia, remain limited. This study aims to analyse the influence of brand image and brand heritage on repurchase intention with brand love as a mediating variable. The study sample consisted of 103 respondents selected using purposive sampling among Honda users in the Special Region of Yogyakarta. Data were collected using a Likert-scale questionnaire and analysed with PLS-SEM. The research findings indicate that Honda’s brand image and brand heritage are associated with stronger levels of brand love, as well as a higher likelihood that consumers will choose Honda again for their next purchase. Brand image and brand heritage are not only directly related to repurchase intentions but also indirectly influence these intentions through brand love, which acts as an emotional bridge between consumers' perceptions of the brand and their repurchase decisions.Overall, all proposed hypotheses—including the direct relationship between brand image and brand heritage with brand love and repurchase intention, as well as the mediating role of brand love are supported by the data, thereby underscoring the importance of managing both current brand performance and the brand’s historical identity to sustain repurchase behavior in the competitive automotive market.
E-service quality and promotion on customer loyalty: The importance of customer satisfaction Sukardi Sukardi; Md. Abu Jahid; Suryana Hendrawan
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.9130

Abstract

Satisfaction and loyalty are two important things that must be maintained in a business. Various factors, including service quality and promotion, can also influence these. Bank services have entered a new digital phase. Bank services have implemented e-service as part of non-personal services that can be done anywhere and anytime, especially in an effort to deal with customer financial problems. This study intends to ascertain the impact of customer satisfaction, e-service quality, and promotion on customer loyalty as well as the impact of e-service and promotion on customer satisfaction. 173 respondents made up the study's sample, which was selected using a purposive sampling technique and non-probability sampling. Smart PLS is then used to process the data that was obtained. The outcomes demonstrated a negative correlation between customer satisfaction and e-service quality and promotion. The amount of customer loyalty has also been proven to be negatively impacted by the quality and promotion of e-service. The degree of customer pleasure, which has been shown to have a favorable impact on customer loyalty, also signals varied outcomes.
Co-Authors Adelia Dwi Nurisaputri Ani Muttaqiyatun Ema Nurmaya Fatih Al Barid Fikri, Muhammad Ali Irmawan Anang Md. Abu Jahid Sazkia Lutfi Anggitia Siti Nurjannah Sukardi Taslim Immanudin