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All Journal Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner Miftah
Wulan Purnamasari
Institut Agama Islam Negeri Pontianak
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Digital Branding melalui Media Sosial dalam Mendorong Engagement dan Kinerja Usaha UMKM di Kalimantan Barat: Systematic Literature Review Refor Diansyah; Resvan Resvan; Syukron Wahyudhi; Tari Indriani; Wulan Purnamasari; Nur Ainun
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/7pjrhk86

Abstract

This study systematically reviews literature on Instagram-based digital branding strategies and their influence on engagement and business performance of MSMEs (UMKM) in West Kalimantan. It aims to identify key strategies, assess their effectiveness, and synthesize findings related to brand awareness, customer engagement, and business growth outcomes.The research adopts a Systematic Literature Review (SLR) using the PRISMA framework. Literature was sourced from Google Scholar, Scopus, and peer-reviewed journals on digital marketing and MSMEs. Findings show that Instagram digital branding improves engagement through visual content, storytelling, consistent posting, reels, live streaming, and hashtags. Higher engagement increases brand awareness, customer loyalty, and purchase decisions, leading to improved sales, market expansion, and revenue growth. However, limited digital literacy and weak content optimization remain major challenges for MSMEs.
Merawat Kerukunan di Indonesia: Dialog Lintas Agama dan Budaya sebagai Jalan Tengah Syukron Wahyudhi; Tari Indriani; Resvan; Refor Diansyah; Wulan Purnamasari
Jurnal Global Futuristik Vol. 4 No. 1 (2026): Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/globalistik.v4i1.1021

Abstract

The discourse on harmony has always been an interesting topic of discussion. Harmony is inherently a social good, or at least, a desire of many. Indonesia, with a population of about 280 million, is indeed diverse. The six officially recognized religions certainly do not fully represent this diversity. It is well known that many religions and beliefs contribute to the diversity of the Indonesian people. In addition to religion, which is an important element in the identity of its citizens, cultural diversity is also equally important and diverse. This situation requires a common awareness of the importance of maintaining harmony. This study aims to offer new ideas in dealing with this diversity. Using a library research approach, this study presents various perspectives from several figures concerned with the issue of dialogue as the basis for this study to offer new ideas. The results of this study show the need for an open attitude to recognize and be recognized by others, both one's religion and culture, both to and by others. To establish a good dialogue, there must be a willingness to skip and return, as a method of dialogue. Transcending is the courage of every religious believer to abandon their own beliefs, then transcend the beliefs of others, and return to their own beliefs with a new perspective, thus transforming the understanding of the motherland into a wonderland. Similarly, if one can acknowledge that several different cultures can exist in the same environment, then multiculturalism will be created.
Co-Authors Nur Ainun Refor Diansyah Resvan Resvan Resvan Syukron Wahyudhi Tari Indriani