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KAJIAN BENTUK GUNUNGAN WAYANG SEBAGAI REPRESENTASI BUDAYA INDONESIA PADA VISUAL LOGO HALAL INDONESIA Dewi Pugersari; Wahyu Arnisa
Kartala Virtual Studies Vol 3 No 1 (2024): Januari 2024
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kvs.v3i1.132

Abstract

The authority for halal certification in Indonesia was transferred and followed by a change in the national halal logo. The new halal logo raises pros and cons; one of the reasons is the shape of the logo design, which is considered not to represent the culture of Indonesia but only Javanese culture. This research was conducted to examine the existence and shape of gunungan wayang in various regional cultures in Indonesia. Study of the shape of gunungan wayang as a representation of Indonesian culture on the visual on the Indonesian halal logo. The purpose of this study is to examine the visual suitability of gunungan wayang shape on the Indonesian halal logo as a representation of Indonesian culture. Qualitative research using descriptive methods based on Erwin Panofsky’s iconography theory was carried out by researchers supported by literature review and observations. Based on research, it is known that gunungan wayang in various regions of Indonesia originates from Javanese culture and it can be found on 4 of the 6 big islands in Indonesia; Java Island, Bali Nusa Island, Sumatera Island, and Kalimantan Island. There it can be concluded the visual shape of gunungan wayang in the Indonesian halal logo can represent Indonesian culture. In particular, it has a strong influence on Javanese culture, especially the visual shape of gunungan wayang used in the Indonesian halal logo the Javanese gunungan wayang.
ANALISIS WARNA KEMASAN AIR MINERAL: STUDI PERBANDINGAN AQUA DAN LE MINERALE Dewi Pugersari; Agus Triyadi; Wahyu Arnisa
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 2 (2026): Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v13i2.73381

Abstract

Kajian ini bertujuan untuk melihat bagaimana warna biru berpengaruh pada kemasan dari  dua merek air minum dalam kemasan populer di Indonesia, yaitu Aqua dan Le Minerale. Metode deskriptif kualitatif digunakan dalam kajian ini untuk observasi visual elemen warna dalam kemasan. Analisis dilakukan menggunakan teori semiotika Peirce dan Barthes untuk memahami representasi, konotasi, dan mitos dari masing-masing warna biru. Hasil kajian menunjukkan bahwa warna biru tua pada Aqua membentuk kesan kepercayaan dan stabilitas, memperkuat posisi merek mapan. Sementara itu, warna biru muda pada Le Minerale membangun citra segar dan modern yang lebih menarik bagi generasi muda. Hasil ini menunjukkan bahwa pilihan warna dalam desain kemasan memainkan peran penting dalam membentuk persepsi konsumen tentang merek.