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All Journal Jurnal Manajemen Perhotelan dan Pariwisata
Reinada Happy Easterina
Institut Pariwisata dan Bisnis Internasional
Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRATEGI PEMASARAN PADA DESA WISATA KEMENUH: : Studi Kasus pada 5 Galeri Patung di Desa Wisata Kemenuh, Gianyar Ni Kadek Aristya Adinanda; Reinada Happy Easterina; Medeleine Rambu Naomi Nggaba; I Wayan Putra Aditya
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.113631

Abstract

This study is motivated by the suboptimal marketing strategies of sculpture galleries in increasing tourist visits in Kemenuh Tourism Village, Gianyar Regency, Bali. The purpose of this study is to analyze the existing marketing strategies and formulate more effective approaches. This research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. Data analysis applies the marketing mix approach and an analysis of strengths, weaknesses, opportunities, and threats. The results indicate that marketing activities are still dominated by conventional methods and have not optimally utilized digital media. Therefore, strengthening culture-based branding, developing digital marketing, and enhancing collaboration with tourism stakeholders are necessary to increase tourist visits sustainably.
Co-Authors I Wayan Putra Aditya Medeleine Rambu Naomi Nggaba Ni Kadek Aristya Adinanda