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I Wayan Putra Aditya
Institut Pariwisata Dan Bisnis Internasional
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STUDI EKSPLORASI PARIWISATA SPIRITUAL DI SENTRA PARIWISATA UBUD, GIANYAR (STUDI KASUS DI UBUD BODYWORK CENTRE DAN YOGA BARN) I Wayan Putra Aditya; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.246 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p05

Abstract

Aktivitas pariwisata spiritual di kawasan pariwisata Ubud saat ini sudah menjadi trend yang seiring semakin berkembangnya industri pariwisata di Ubud. Terdapat dua tempat usaha jasa pariwisata spiritual yang memiliki tingkat kunjungan wisatawan yang meningkat dan sekaligus menjadi pioneer usaha jasa pariwisata spiritual di Ubud, yaitu Ubud Bodywork Centre dan Yoga Barn. Penulis mencari data mengenai elemen produk dari produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Penulis juga mencari data mengenai karakteristik dan motivasi wisatawan, serta menggolongkan tipologi wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi kepustakaan. Hasil yang diperoleh berdasarkan pengumpulan data tersebut adalah bahwa elemen produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn dapat dilihat berdasarkan physical plant, service, hospitality, freedom of choice dan involvement. Karakteristik wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn didominasi oleh kaum perempuan dengan umur rata-rata 31-40 tahun dan mereka yang datang dengan motivasi yang terdiri atas motivasi intrinsik dan motivasi ektrinsik, secara intrinsik motivasi wisatawan adalah combination dan self belive, sedangkan secara ektrinsik adalah reference group/influence dan golongan tipologi wisatawan spiriual di Ubud Bodywork Centre dan Yoga Barn tergolong tipe Drifter dan Eksplorer. Disarankan untuk tokoh-tokoh pendahulu spiritual Ubud maupun pemilik usaha jasa pariwisata spiritual di Ubud untuk memfasilitasi orang lokal yang mempunyai keahlian di bidang aktivitas spiritual namun terkendala di bidang bahasa inggris, agar diberikan pelatihan-pelatihan maupun les yang nantinya agar guru/instruktur yoga maupun kegiatan spiritual lainnya nantinya di ajarkan langsung oleh masyarakat Ubud.
Faktor Pendorong dan Implikasi Perkembangan Pariwisata Spiritual di Kawasan Pariwisata Ubud I Wayan Putra Aditya; I Wayan Ardika; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p06

Abstract

The development of spiritual tourism activities in the Ubud Tourism Area based on the Tourism Area Life-Cycle Theory is at consolidation stage, which is seen from the many places that offer spiritual tourism activities both owned by local people and foreigners, resulting in price competition between these businesses.. The purpose of this research are to identify driving factors and implications of spiritual tourism development in the Ubud Tourism Area. This research is a qualitative descriptive study using observation and interviews for data collection methods. The theory used in this research are Contemporary Spiritual and Alternative Tourism Theory to explain the driving factors and implications sustainability resulting from spiritual tourism activities development related to. The driving factors include internal factors such as history and education as popular goals, external factors such as capitalism, world travel trends, and demand. Implications of this are implications for environmental, such as the conversion of residents' settlements and land conversion, for socio-cultural, such as changes in the consumption patterns of local people and revitalization of local spiritual activities, and for the economic, such as increased employment, increased income for spiritual service businesses, and increased ownership of local tourism businesses, where these implications require supervision by stakeholders so that they remain sustainable and provide optimal local communities benefits.Keywords: Implications, Spiritual Tourism, Ubud Tourism Area.
PERAN MARKETPLACE GO DESTINATION VILLAGE (GODEVI) DALAM MEMPROMOSIKAN DESA WISATA I Wayan Putra Aditya; Ni Nyoman Arini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p16

Abstract

Government through The Ministry of Tourism and Creative Economy focuses on increasing digitization in the tourism sector. Godevi stands for Go Destination Village supports Government programs through digital applications specifically designed to tourism village empowerment. Godevi is a start up company specializing in tourism village development. Godevi is a digital platform that provides a marketplace for tourism village product and for tourist who love the authentic tourism village. Godevi also provide marketplace for local community to promote their village product. This study analyzes the roles of Godevi in promoting the Sayan Tourism Village. Sayan Village is designated as one of the tourist villages in Gianyar Regency and also is part of Godevi's partner village. Godevi's platform helps tourism villages that have difficulty in developing village potential. The existence of a tourist village platform such as Godevi in the digitalization era is expected to increase tourist visits to Sayan Village, Ubud. This study aims to identify Godevi's role in promoting Sayan Village through digital platforms. The relevant research approach used in this study is a qualitative approach. Data were collected through observation, interviews, and documentation. The result of this study refer to the presence of the Godevi marketplace is very helpful for village tourism managers in developing village product. There are four roles of Godevi in promoting the Sayan Tourism Village namely the role of digital platforms as developers, tourism village assistance, facilitator, and cooperation partner.
Pengabdian Masyarakat Internasional: Membangun Koneksi Global, Volunteer Pariwisata, Pendidikan dan Kesehatan Internasional Btari Mariska Puwaamijaya; Syti Sarah Maesaroh; Adi Prehanto; Muhammad Dzikri Ar Ridlo; Ni Wayan Mega Sari Apri Yani; Ni Made Ayu Natih Widhiarini; I Wayan Putra Aditya
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.540

Abstract

This service aims to advance the achievement of Sustainable Development Goals (SDGs) number 4 (Quality Education) and 10 (Reducing Equality) with a focus on developing the competence of foreign volunteers and improving the management of the Widya Guna Disability Foundation. Collaboration between the UPI Tasikmalaya Digital Business Program, the Bali Institute of Tourism and International Business, and PT Medika Nusantara (Medi-Call) is the main vehicle for this activity. The main theme of the service is "Building Global Connections: International Volunteer Tourism, Education, and Health," which involves information sessions, focus group discussions (FGD), as well as the active participation of foreign volunteers from various countries. It is hoped that the results of this service can contribute to increasing access to education for individuals with disabilities (SDGs number 4) as well as encouraging social and economic inclusion (SDGs number 10) through strengthening the management of the Widya Guna Disability Foundation. This kind of collaboration strengthens the spirit for sustainable positive change at the global level and inspires closer cooperation in the future. Keywords: Service, SDGs, Foreign Volunteers, Disability Foundation, Management, Education, Equality, Social Inclusion.
ANALISIS STRATEGI PEMASARAN PADA DESA WISATA KEMENUH: : Studi Kasus pada 5 Galeri Patung di Desa Wisata Kemenuh, Gianyar Ni Kadek Aristya Adinanda; Reinada Happy Easterina; Medeleine Rambu Naomi Nggaba; I Wayan Putra Aditya
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.113631

Abstract

This study is motivated by the suboptimal marketing strategies of sculpture galleries in increasing tourist visits in Kemenuh Tourism Village, Gianyar Regency, Bali. The purpose of this study is to analyze the existing marketing strategies and formulate more effective approaches. This research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. Data analysis applies the marketing mix approach and an analysis of strengths, weaknesses, opportunities, and threats. The results indicate that marketing activities are still dominated by conventional methods and have not optimally utilized digital media. Therefore, strengthening culture-based branding, developing digital marketing, and enhancing collaboration with tourism stakeholders are necessary to increase tourist visits sustainably.
PERSEPSI DAN PENGALAMAN WISATAWAN TERHADAP DAYA TARIK WISATA SEJARAH DI GOA GAJAH, GIANYAR Hendrika Elistiani Danga Njurumana; Angeli Anatasya; I Kadek Dwicky Aristha Yoga; I Made Nova Puspa Negara; I Wayan Putra Aditya
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.1120

Abstract

AbstrakGoa Gajah merupakan destinasi wisata sejarah di Kabupaten Gianyar yang memiliki nilai budaya, arkeologis, dan spiritual yang tinggi. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi persepsi dan pengalaman wisatawan terhadap daya tarik wisata sejarah Goa Gajah. Penelitian menggunakan pendekatan deskriptif kuantitatif dan kualitatif (mixed method) dengan teknik pengumpulan data melalui kuesioner tertutup, observasi, wawancara terstruktur dan dokumentasi terhadap 100 responden. Hasil penelitian menunjukkan bahwa daya tarik Goa Gajah dinilai baik, terutama pada aspek keaslian situs, keunikan objek sejarah, serta pengalaman emosional dan spiritual. Faktor something to see menjadi aspek dominan, meskipun masih terdapat keterbatasan informasi sejarah di area destinasi. Namun demikian, penelitian ini juga menemukan adanya kendala berupa kurangnya kejelasan dan kelengkapan informasi sejarah yang disediakan di area destinasi. Secara keseluruhan, pengalaman wisatawan di Goa Gajah tergolong positif dan berpotensi meningkatkan niat berkunjung kembali, khususnya bagi wisatawan dengan latar belakang keagamaan Hindu dan Buddha.Kata Kunci: Persepsi; Pengalaman Wisatawan; Wisata Sejarah; Goa GajahAbstractGoa Gajah is a historical tourist destination in Gianyar Regency that has high cultural, archeological, and spiritual values. This research aims to analyze the factors that affect the perception and experience of tourists towards the historical tourist attraction of Goa Gajah. The research uses a qualitative and quantitative descriptive (mixed methods) approach with data collection techniques through closed questionnaires, observations, structured interviews and documentation of 100 respondent. The research results show that the attractiveness of Goa Gajah is considered good, especially in the aspect of the authenticity of the site, the uniqueness of historical objects, as well as emotional and spiritual experiences. The something to see factor is the dominant aspect, although there is still limited historical information in the destination area. However, this research also found obstacles in the form of a lack of clarity and completeness of historical information provided in the destination area. Overall, the experience of tourists in Goa Gajah is considered positive and has the potential to increase the intention to visit again, especially for tourists with Hindu and Buddhist religious backgrounds.Keywords: Perception; Tourist Experience; Historical Tourism; Goa Gajah
OPTIMALISASI PEMANFAATAN VIDEO SEBAGAI ALAT PROMOSI UNTUK MENINGKATKAN POPULARITAS DESA WISATA BAKAS, KLUNGKUNG Retno Juwita Sari; Ida Ayu Etsa Pracintya; I Wayan Putra Aditya
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4413

Abstract

The digitalization 5.0 nowdays needs to be studied in order to adapt with the tourism developments over time, including in the promotion sector. One of the developing tourism village is Bakas. Bakas Tourism Village has taken advantage of existing digitalization opportunities by promoting its potential attractions through Instagram social media. Bakas Tourism Village which located in Klungkung district, is a tourist village that has the potential for natural, culinary and spiritual tourist attractions. It is important to maximize the use of social media, to promote the various attractions of Bakas Tourism Village. The aim of this program was to help the stake holders in Bakas Tourism Village to carry out promotions on social media, by editing videos and photos using the features offered to edit in various social media. The results of this training were; (1) Developing business social media account, (2) Uploading photos of that have been edited using various editing features, (3) Uploading videos by adding interesting filters, captions and songs. In conclusion, these three outputs can make the products they offer more attractive before uploading them to social media accounts.
SINERGI ANTARA KEINDAHAN ALAM DAN PARIWISATA BERBASIS KOMUNITAS PADA PAKET WISATA DESA PLAGA, BADUNG Retno Juwita Sari; Ni Wayan Kurnia Sari; Swyti Fandalista Silly; Ida Ayu Etsa Pracintya; I Wayan Putra Aditya
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.4975

Abstract

Pelaga Village, located in Badung Regency, Bali, is known for its natural beauty and diverse agricultural products, making it an ideal destination for tourists seeking tranquility and an experience close to nature. The village has cool air and lush green landscapes, as well as superior agricultural commodities such as asparagus, coffee, and organic vegetables. Pelaga Village faces challenges in managing sustainable tourism, including a lack of community understanding of the importance of environmentally friendly tourism. In an effort to increase tourism potential, a three-day, two-night educational and adventure-based tour package was designed, which includes a climb to Puncak Mangu Temple, a visit to an asparagus garden to learn about sustainable agriculture, and trekking to Nungnung Waterfall. This package aims to provide an immersive experience for tourists, while empowering local communities through active participation in tourism management. Through a holistic and sustainable approach, it is hoped that this tour package will not only attract tourists, but also have a positive impact on the community and the environment. By involving the community as guides and service providers, this program is expected to improve the economic welfare of the village, environmental conservation, and education for tourists about local culture and agriculture. These results are expected to be a model for other villages in developing sustainable and community-based tourism.
Co-Authors Adi Prehanto Angeli Anatasya Btari Mariska Purwaamijaya Hendrika Elistiani Danga Njurumana I Kadek Dwicky Aristha Yoga I Ketut Suwena I Made Nova Puspa Negara I PUTU SUDANA I Wayan Ardika Ida Ayu Etsa Pracintya Ida Bagus Gde Pujaastawa Maesaroh, Syti Sarah Medeleine Rambu Naomi Nggaba Muhammad Dzikri Ar Ridlo Ni Kadek Aristya Adinanda Ni Made Ayu Natih Widhiarini Ni Nyoman Arini Ni Wayan Kurnia Sari Reinada Happy Easterina Retno Juwita Sari Swyti Fandalista Silly Yani, Ni Wayan Mega Sari Apri