Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Educational Management Research
Umi Aslamiyah
Universitas Ciputra, Indonesia
Humanities Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Communication Quality and Information Quality at Education Fairs on Indonesian Digital Native Students’ Intention to Study Abroad Umi Aslamiyah; Teofilus Teofilus; Trianggoro Wiradinata; Bima Yatna Anugerah Ramadhani
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2553

Abstract

Education fairs are important service encounters in international higher education marketing because they connect prospective students with foreign universities through direct communication and information exchange. This study examines how communication quality and information quality at education fairs influence Indonesian digital natives' intention to study abroad, with student motivation as a mediating mechanism. A quantitative explanatory survey was conducted with 346 Indonesian respondents who had plans to study abroad and had attended an education fair within the previous 12 months. The data were analyzed using SPSS for respondent profiling and PLS-SEM with SmartPLS 4 for measurement and structural model evaluation. The findings show that communication quality positively affects student motivation (β = .256, p = .017), information quality positively affects student motivation (β = .422, p < .001), and student motivation strongly affects intention to study abroad (β = .800, p < .001). However, the direct effects of communication quality and information quality on intention are not significant. Motivation significantly mediates both relationships, indicating indirect-only mediation. The model explains 64.0% of the variance in intention to study abroad.
Co-Authors Bima Yatna Anugerah Ramadhani Teofilus Teofilus, Teofilus Trianggoro Wiradinata