Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal RELASI: Jurnal Penelitian Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Jejak digital: Jurnal Ilmiah Multidisiplin
Anak Agung Ayu Zahra Laylia Cantika
Universitas 17 Agustus 1945 Surabaya
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penguatan Digital Branding UMKM Melalui Pengelolaan Konten Media Sosial (Studi Pengabdian pada Geprek Bowtie Syahrijal dan Pentol Es Gudir Dharmahusada) Josephine Maharani Virgiawan; Mohammad Hilmi Bayhaqi; Tommy Rizqi Akbar Purnama; Anak Agung Ayu Zahra Laylia Cantika; Norman Iskandar; Moh. Dey Prayogo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mxvegg18

Abstract

The evolution of the digital era requires Micro, Small, and Medium Enterprises (MSMEs) to adapt by employing social media-based marketing strategies. However, many MSMEs have yet to fully leverage digital media to build their brand image or business identity. Addressing this issue, this community service initiative aims to enhance digital branding quality by creating more engaging social media content and optimizing digital promotions for two partners: Geprek Bowtie Syahrijal and Pentol Es Gudir Dharmahusada. The project employed a participatory approach involving direct observation, step-by-step guidance for business owners, and the implementation of social media content strategies. The results demonstrate positive changes, including improved visual content quality, more consistent brand identity, and increased interest from potential customers in both MSMEs. The mentoring model implemented here is expected to serve as a reference and example for future digital branding support for other MSMEs.
Pemanfaatan Tiktok Sebagai Media Komunikasi Informasi Di Kalangan Generasi Z: Studi Kasus Konten Edukatif Tiktok Rina Devi Azizah; Anak Agung Ayu Zahra Laylia Cantika; Amellya Febryanti Irawan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4109

Abstract

This study aims to analyze the use of TikTok as a medium for communicating information among Generation Z, with a focus on educational content produced on the platform. TikTok, as one of the most popular social media applications among young people, offers various forms of content that can influence how users receive and disseminate information. This study uses a qualitative approach with a case study design to analyze the use of TikTok as a medium for information communication among Generation Z through educational content. Primary data was obtained from educational video content uploaded on the TikTok platform. Secondary data was obtained from scientific journal articles, books, and academic publications related to social media, information communication, TikTok, and Generation Z. The results of the study show that the use of TikTok as a means of non-formal education indicates that social media has great potential in supporting the learning process and dissemination of information in the digital age. On the other hand, the effectiveness of TikTok as a medium for information communication is highly dependent on the quality of the content and the digital literacy skills of its users. Therefore, continuous efforts are needed to encourage the production of accurate, ethical, and responsible educational content, as well as to strengthen Generation Z's critical awareness in filtering information.
PROPAGANDA DAN DISINFORMASI DIGITAL DALAM KONFLIK IRAN–ISRAEL: ANALISIS FRAMING KONTEN TIKTOK Anak Agung Ayu Zahra Laylia Cantika; Doan Widhiandono
RELASI Vol 6 No 02 (2026): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v6i02.2737

Abstract

Penelitian ini bertujuan untuk menganalisis propaganda dan disinformasi digital dalam konflik Iran–Israel melalui konten yang beredar di TikTok. Konflik Iran–Israel tidak lagi terbatas pada ranah militer, melainkan berkembang menjadi perang narasi global yang melibatkan berbagai aktor dalam memperebutkan opini publik. Dalam konteks ini, media sosial, khususnya TikTok, berperan sebagai kanal utama penyebaran informasi tanpa adanya gatekeeper yang ketat. Karakteristik TikTok yang berbasis algoritma, video pendek, dan tingkat viralitas yang tinggi menjadikannya medium strategis dalam menyebarkan propaganda dan disinformasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis framing untuk mengidentifikasi bagaimana konten TikTok membingkai konflik Iran–Israel. Hasil penelitian menunjukkan bahwa konten yang beredar tidak bersifat netral, melainkan dikonstruksi melalui berbagai sudut pandang tertentu yang berpotensi memengaruhi persepsi audiens. Selain itu, ditemukan berbagai bentuk disinformasi, seperti manipulasi konteks, penyederhanaan informasi, dan penggunaan narasi emosional. Penelitian ini berkontribusi dalam memperkaya kajian komunikasi internasional dan media digital, khususnya terkait peran TikTok dalam konflik global yang masih relatif terbatas. Hasil penelitian diharapkan dapat meningkatkan kesadaran masyarakat terhadap pentingnya literasi digital dalam menyikapi informasi di media sosial.
Co-Authors Amellya Febryanti Irawan Doan Widhiandono Josephine Maharani Virgiawan Moh. Dey Prayogo Mohammad Hilmi Bayhaqi Norman Iskandar Rina Devi Azizah Tommy Rizqi Akbar Purnama