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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin Journal of Social Humanities and Education: Scripta Humanika
Marya Ulfa Hidayah
Universitas 17 Agustus 1945 Surabaya
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan UMKM Melalui Strategi Komunikasi Pembangunan: Studi Kasus Kukiv dan D'dimsum di Surabaya Meiliya Wati; Marya Ulfa Hidayah; Calista Salsabila Azhari; Orinza Fajria; Veronika Sanctissima Apriani Mithe; Moh. Dey Prayogo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0s7z3s73

Abstract

The empowerment of Micro, Small, and Medium Enterprises (MSMEs) has become one of the priorities in Indonesia's economic development in the digital transformation era. This Development Communication practicum aimed to empower two MSMEs in Surabaya, namely Kukiv and D'dimsum, through a participatory development communication approach. Kukiv is an MSME specializing in gluten-free products that required support in strengthening its digital content strategy, while D'dimsum, a newly established business, required promotional media to support its business introduction. The study employed the Participatory Action Research (PAR) method combined with a capacity-building approach and direct assistance. The results indicate that the assistance provided to Kukiv focused on planning and producing digital promotional content, whereas the assistance for D'dimsum included designing a promotional banner and producing three soft-selling videos that were published on the business's social media account. These findings demonstrate that development communication strategies tailored to the specific needs of each MSME can support the development of promotional media and strengthen business identity.
Analisis Semiotika Charles Sanders Pierce terhadap Pencitraan Soeharto sebagai Bapak Pembangunan pada Era Orde Baru Marya Ulfa Hidayah; Moch. Rikal Fahrizy; Wahibur Rohman; Moh. Dey Prayogo
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/d6jczp31

Abstract

This study aims to analyze the representation of Soeharto as the “Father of Development” during the New Order era using Charles Sanders Peirce’s semiotic approach. This qualitative study applies semiotic analysis to three official photographs depicting Soeharto’s agricultural activities and infrastructure development inspections. The analysis employs Peirce’s triadic model, consisting of sign, object, and interpretant, along with the classification of signs into icons, indexes, and symbols. The findings reveal that the photographs constructed Soeharto’s leadership image through icons of direct involvement, indexes of government development achievements, and symbols of stability, prosperity, and political authority. The study concludes that visual representations during the New Order era functioned not merely as documentation but also as political communication instruments that constructed and legitimized power through systematic meaning production.
Co-Authors Calista Salsabila Azhari Meiliya Wati Moch. Rikal Fahrizy Moh. Dey Prayogo Orinza Fajria Veronika Sanctissima Apriani Mithe Wahibur Rohman