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All Journal Journal of Social Humanities and Education: Scripta Humanika
Wahibur Rohman
Universitas 17 Agustus 1945 Surabaya
Humanities Education Social Sciences

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Analisis Semiotika Charles Sanders Pierce terhadap Pencitraan Soeharto sebagai Bapak Pembangunan pada Era Orde Baru Marya Ulfa Hidayah; Moch. Rikal Fahrizy; Wahibur Rohman; Moh. Dey Prayogo
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/d6jczp31

Abstract

This study aims to analyze the representation of Soeharto as the “Father of Development” during the New Order era using Charles Sanders Peirce’s semiotic approach. This qualitative study applies semiotic analysis to three official photographs depicting Soeharto’s agricultural activities and infrastructure development inspections. The analysis employs Peirce’s triadic model, consisting of sign, object, and interpretant, along with the classification of signs into icons, indexes, and symbols. The findings reveal that the photographs constructed Soeharto’s leadership image through icons of direct involvement, indexes of government development achievements, and symbols of stability, prosperity, and political authority. The study concludes that visual representations during the New Order era functioned not merely as documentation but also as political communication instruments that constructed and legitimized power through systematic meaning production.
Co-Authors Marya Ulfa Hidayah Moch. Rikal Fahrizy Moh. Dey Prayogo