Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Abdi Insani Al-Infaq : Jurnal Ekonomi Islam
Sev Rahmiyanti
Universitas Jenderal Soedirman
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENINGKATAN PERTUMBUHAN PENJUALAN UMKM MELALUI PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DIGITAL BERKELANJUTAN Sev Rahmiyanti; Wiwiek Rabiatul Adawiyah; Christina Tri Setyorini
Jurnal Abdi Insani Vol 13 No 5 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i5.3908

Abstract

The Community Service Activity program aims to improve the understanding and skills of MSME actors in the trade sector in the Boosan area, North Purwokerto District, Banyumas Regency, in utilizing digital marketing strategies precisely, planned, and sustainable to create sustainable sales growth. The program is carried out by the team of the Faculty of Economics and Business, Jenderal Soedirman University through the stages of preparation, need assessment, training, mentoring, and evaluation. Need assessment was carried out through observations, interviews, and Focus Group Discussions which showed that partners did not understand the importance of a planned digital marketing strategy and were still marketing in a limited and undirected manner. Activity methods include counseling, workshops, direct practice of social media and marketplace optimization, as well as continuous mentoring with the support of training modules, activity documentation, and understanding evaluation. The results of Community Service activities show that there is an increase in the understanding and skills of MSMEs in utilizing digital marketing appropriately, planned, and sustainably. Participants stated that after participating in the activity, they learned how to create more engaging content and develop more appropriate promotional strategies to support sustainable sales growth. Evaluation of partner perceptions shows that activities are considered useful and relevant to business needs. Supporting factors for the activity include partner enthusiasm, institutional support, and availability of internet access, while obstacles are time constraints and variations in participants' digital abilities. Overall, this PkM program has succeeded in increasing the digital capacity of MSMEs in accordance with the set goals and has a sustainability plan through follow-up monitoring, periodic mentoring, and module development.
MAPPING THE LANDSCAPE AND RESEARCH AGENDA OF MSME PERFORMANCE THROUGH SHARIA FINANCIAL LITERACY, SHARIA FINTECH,AND DIGITAL READINESS OF ISLAMIC FINANCE: BIBLIOMETRIK ANALYSIS Sev Rahmiyanti; Agung Praptapa; Puji Lestari; Eliada Herwiyanti
Al-Infaq Jurnal Ekonomi Islam Vol. 17 No. 1 (2026): June2026
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v17i1.2912

Abstract

This study aims to map the research landscape and future research agenda on MSME performance through Islamic financial literacy, Islamic fintech, and Sharia digital financial readiness. A bibliometric approach was employed using publication data retrieved from the Dimensions database and analyzed with VOSviewer. The analysis included network visualization, overlay visualization, and density visualization to identify research clusters, thematic trends, and keyword density. The results reveal that financial literacy, Islamic financial literacy, technology, adoption, and fintech adoption are the most dominant themes in the literature. Network analysis indicates strong interconnections among Islamic financial literacy, technology adoption, and fintech-related studies. Overlay visualization shows an increasing research focus on digital transformation, innovation, and fintech adoption, while density visualization highlights financial literacy and technology as the most intensively studied topics. The findings demonstrate that the literature has evolved toward integrating financial literacy, Islamic fintech, and digital readiness in explaining MSME performance. This study contributes by providing a comprehensive overview of the intellectual structure and future research directions in the field of Islamic digital finance and MSME development.
Co-Authors Agung Praptapa Christina Tri Setyorini Eliada Herwiyanti Puji Lestari Wiwiek Rabiatul Adawiyah