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All Journal Journal The Winners AGRIEKONOMIKA EKUITAS (Jurnal Ekonomi dan Keuangan) Performance Jurnal Abdi Insani Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian UNDIKMA Jurnal Multidisiplin West Science Jurnal Ekonomi, Bisnis, dan Akuntansi West Science Journal Economic and Entrepreneurship Fundamental and Applied Management Journal

Wiwiek Rabiatul Adawiyah

Universitas Jenderal Soedirman

Author-ID : 3618005

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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DETERMINANTS OF GREEN MARKETING QUALITY PRACTICES AMONG SMALL MEDIUM ENTERPRISES (SMEs) Wiwiek Rabiatul Adawiyah
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 1 No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

The phenomenon of green marketing practices is growing in popularity. People are becoming more sensitive towards environmental issue which is a favorable social consciousness. Considering substantial numbers of small and medium enterprises (SMEs) operating in Indonesia, there is a need for assessing the environmental impacts of their operations. The study aims at determining the antecedents of green marketing quality practices among SMEs. The sample of study was export-oriented SMEs located in Banyumas Regency Central Java Indonesia. One hundred and twenty-five companies were selected as the respondents of the study. Data were gathered using questionnaire containing items measured using Likert scale. Data were analyzed using multiple linear regressions, and the finding showed that all independent variables except environmental consciousness have significant influence on green marketing quality practice by SMEs. The most influential factor on marketing quality of SMEs was social impressions. The implication of the study is that every SME should always put their best effort in preventing environmental damaged resulting from companies’ operation. Location in where sample was selected was conveniently determined (convenient sampling). Including other provinces as research locations might improve the representativeness of the data, and might ultimately give different result on this area of study.

Integrating Disruptive Innovation, Competitive Advantage, and Business Networking Capability on Small Business Performance in Indonesia Sri Murni Setyawati; Monica Rosiana; Wiwiek Rabiatul Adawiyah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1423

This study aimed at explaining the influence of disruptive innovation on business performance with competitive advantage as a mediator and networking capability as moderate. The tool of analysis used was Structural Equation Modelling (SEM). The sample size of this research was 120 owners and/or managers of Small and Medium Enterprises (SMEs) in Purwokerto areas. The result showed that disruptive innovation has a positive effect on both business performance and competitive advantage. The study supported the view that competitive advantage has a positive impact on business performance. Also, competitive advantage act as mediating variable on the relationship between disruptive innovation and business performance. Finally, the last hypothesis stated that networking as moderation variable of disruptive innovation to business performance was supported.

Evaluasi Kinerja Rantai Pasok Gula Kelapa Kristal di Kecamatan Kutasari Kabupaten Purbalingga Suyono Suyono; Wiwiek Rabiatul Adawiyah; Dindy Darmawati Putri; Muslihudin Muslihudin; Mochamad Sugiarto; Agus Sutanto; Budi Dharmawan; Dyah Ethika Noehdiyati; Irene Kartika Eka Wijayanti; Sunendar Sunendar
Agriekonomika Vol 11, No 1: April 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i1.11938

Kecamatan Kutasari merupakan sentra industri gula kelapa kristal di Kabupaten Purbalingga. Perkembangan usaha gula kristal dipengaruhi pola distribusinya. Tujuan penelitian yaitu mengukur kinerja rantai pasok gula kristal dan menganalisis efisiensi kinerja rantai pasok gula kristal. Lokasi penelitian meliputi tiga desa yaitu Desa Candinata, Candiwulan, dan Karangcegak Kecamatan Kutasari. Metode penelitian yang digunakan adalah metode survei. Pengambilan sampel pengrajin menggunakan metode simple random sampling dan metode sensus untuk populasi pengepul kecil dan pengepul besar. Metode analisis data menggunakan analisis deskriptif, analisis SCOR dan Data Envelopment Analysis (DEA) dengan bantuan software LINDO 6.1. Hasil penelitian menunjukkan kinerja rantai pasok gula kristal berdasarkan analisis SCOR sudah memiliki kriteria yang baik. Analisis efisiensi kinerja pengepul kecil dan besar rantai pasok gula kristal dengan menggunakan DEA telah beroperasi secara efisien, sedangkan pengrajin belum efisien.

PENGARUH EMPLOYEE ENGAGEMENT DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SERTA DAMPAKNYA TERHADAP TURNOVER INTENTION Meydy Fauziridwan; Wiwiek Rabiatul Adawiyah; Abdul Azis Ahmad
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 20, No 1 (2018)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PERAWAT DENGAN STRATEGI COPING SEBAGAI VARIABEL MODERASI Ardian Abi Novianto; Wiwiek Rabiatul Adawiyah; Achmad Sujadi
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 20, No 4 (2018)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Efektifitas pemberian informasi hak pasien dalam pelayanan di Rumah Sakit Islam Fatimah Cilacap Heri Sungkowo; Wiwiek Rabiatul Adawiyah; Budi Aji
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 20, No 2 (2018)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Bibliometric Analysis of Social Entrepreneurship and Leadership Neneng Sofiyanti; Wiwiek Rabiatul Adawiyah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.155

This research paper presents a bibliometric analysis of social entrepreneurship and leadership literature to identify key themes, trends, and collaborative patterns within the field. The study uses VOSviewer software to visualize co-authorship networks and generate keyword co-occurrence maps. Data was collected from the Scopus database, focusing on publications from 2013 to this year. The results show six distinct clusters of research themes: social justice, corporate social responsibility, social capital, social class, social leadership, and power. Trend analysis shows a steady increase in research outcomes, underscoring the growing importance of social entrepreneurship and leadership in addressing societal challenges. In addition, the authors' collaboration network shows a thriving research community with active cross-disciplinary collaborations. This visualization provides valuable insights for researchers, policymakers, and practitioners, facilitating the identification of influential works, research gaps, and potential areas for collaboration in social entrepreneurship and leadership.

PENINGKATAN PERTUMBUHAN PENJUALAN UMKM MELALUI PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DIGITAL BERKELANJUTAN Sev Rahmiyanti; Wiwiek Rabiatul Adawiyah; Christina Tri Setyorini
Jurnal Abdi Insani Vol 13 No 5 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i5.3908

The Community Service Activity program aims to improve the understanding and skills of MSME actors in the trade sector in the Boosan area, North Purwokerto District, Banyumas Regency, in utilizing digital marketing strategies precisely, planned, and sustainable to create sustainable sales growth. The program is carried out by the team of the Faculty of Economics and Business, Jenderal Soedirman University through the stages of preparation, need assessment, training, mentoring, and evaluation. Need assessment was carried out through observations, interviews, and Focus Group Discussions which showed that partners did not understand the importance of a planned digital marketing strategy and were still marketing in a limited and undirected manner. Activity methods include counseling, workshops, direct practice of social media and marketplace optimization, as well as continuous mentoring with the support of training modules, activity documentation, and understanding evaluation. The results of Community Service activities show that there is an increase in the understanding and skills of MSMEs in utilizing digital marketing appropriately, planned, and sustainably. Participants stated that after participating in the activity, they learned how to create more engaging content and develop more appropriate promotional strategies to support sustainable sales growth. Evaluation of partner perceptions shows that activities are considered useful and relevant to business needs. Supporting factors for the activity include partner enthusiasm, institutional support, and availability of internet access, while obstacles are time constraints and variations in participants' digital abilities. Overall, this PkM program has succeeded in increasing the digital capacity of MSMEs in accordance with the set goals and has a sustainability plan through follow-up monitoring, periodic mentoring, and module development.

Navigating the Digital Frontier: Organizational Readiness and the Moderating Role of Government Support in Batik SMEs’ Digital Transformation Leni Susanti; Wiwiek Rabiatul Adawiyah; Rahab
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.735

Small and Medium Enterprises (SMEs) represent a cornerstone of economic development, yet they face significant barriers when implementing digital transformation strategies. Contemporary discourse has shifted from debating the necessity of digital transformation to evaluating organizational readiness for technological adoption. This study examines the governmental role in facilitating digital transformation among Batik-producing SMEs through a methodical assessment of readiness dimensions that enhance transformation preparedness. The research employed purposive sampling, collecting 180 responses from Batik sector SMEs through both electronic and traditional survey instruments. Structural equation modeling via SmartPLS 3 was utilized to analyze three hypothesized relationships. Results indicate that technological readiness constitutes the strongest dimension of organizational preparedness, while non-financial governmental support emerged as the most impactful intervention mechanism. Notably, financial support exerted a statistically significant yet negative moderating effect on the relationship between firm readiness and digital transformation outcomes, indicating that it weakens rather than strengthens this relationship. All identified readiness dimensions demonstrated significant direct effects on organizational preparedness for digital initiatives. These findings contribute to the scholarly understanding of digital transformation dynamics in the SME sector and provide evidence-based insights for policymakers seeking to design effective support mechanisms that enhance SMEs’ technological adoption capabilities.

Transformational leadership on work engagement: The mediating role of work-life balance Hendro Setyono; Wiwiek Rabiatul Adawiyah; Syifa Fitriani
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.11678

Implementing a suitable leadership style can increase work engagement. Work-life balance is necessary to support transformational leadership in improving work engagement. This study examines how transformational leadership affects work engagement, using work-life balance as a mediating factor. 44 respondents represent the study's sample, and the population focus is Yogyakarta Industry and Trade Agency employees. The study's findings show that transformational leadership positively influences work engagement. Work-life balance is positively influenced by transformational leadership. Work engagement is positively influenced by work-life balance. Transformational leadership and work engagement are mediated by work-life balance.

Co-Authors Abdul Azis Ahmad Achmad Sujadi Agus Sutanto Ardian Abi Novianto Budi Aji Budi Dharmawan Carolina Ety Widjayanti Christina Tri Setyorini Dindy Darmawati Putri Dyah Ethika Noehdiyati Hendro Setyono Irene Kartika Eka Wijayanti Laksana, Rio Dhani Leni Susanti Meydy Fauziridwan Mochamad Sugiarto Monica Rosiana Muslihudin Muslihudin Najmudin Neneng Sofiyanti Neneng Sofiyanti Rahab Sev Rahmiyanti Sri Murni Setyawati Sudarto Sudarto Sunendar Sunendar Sungkowo, Heri Syamsul Arifin Syifa Fitriani

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