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All Journal Panorama Nusantara
Esther Orysah Tambunan
Universitas Asa Indonesia
Economics, Econometrics & Finance

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Pengaruh Daya Tarik, Social Media Marketing dan Fasilitas terhadap Keputusan Berkunjung Wisatawan di Taman Mini Indonesia Indah Esther Orysah Tambunan; Hana Alfira
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2790

Abstract

The purpose of this study is to analyze the influence of tourist attraction, social media marketing, and facilities on decision to visit at Taman Mini Indonesia Indah (TMII). This study employed a quantitative method with a descriptive approach. The research sample consisted of 123 respondents who were visitors of TMII. Data were collected through the distribution of questionnaires using Google Forms in February 2026. The sampling technique used was non-probability sampling with a purposive sampling method, because the selected respondents met the criteria of having visited TMII at least once. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 24 software to determine the influence among the research variabels. The results showed that tourist attraction, social media marketing, and facilities had a positive and significant effect on tourists’ visiting decisions, both partially and simultaneously. The findings of this study indicate that improving the quality of tourist attractions, implementing attractive digital marketing, and providing adequate facilities can encourage an increase in tourists’ visiting decisions at TMII.
Co-Authors Hana Alfira