Panorama Nusantara
Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin

Pengaruh Daya Tarik, Social Media Marketing dan Fasilitas terhadap Keputusan Berkunjung Wisatawan di Taman Mini Indonesia Indah

Esther Orysah Tambunan (Universitas Asa Indonesia)
Hana Alfira (UNIVERSITAS ASA INDONESIA)



Article Info

Publish Date
17 Jun 2026

Abstract

The purpose of this study is to analyze the influence of tourist attraction, social media marketing, and facilities on decision to visit at Taman Mini Indonesia Indah (TMII). This study employed a quantitative method with a descriptive approach. The research sample consisted of 123 respondents who were visitors of TMII. Data were collected through the distribution of questionnaires using Google Forms in February 2026. The sampling technique used was non-probability sampling with a purposive sampling method, because the selected respondents met the criteria of having visited TMII at least once. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 24 software to determine the influence among the research variabels. The results showed that tourist attraction, social media marketing, and facilities had a positive and significant effect on tourists’ visiting decisions, both partially and simultaneously. The findings of this study indicate that improving the quality of tourist attractions, implementing attractive digital marketing, and providing adequate facilities can encourage an increase in tourists’ visiting decisions at TMII.

Copyrights © 2026






Journal Info

Abbrev

panoramanusantara

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan ...