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All Journal Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat
Retno Kurnianingsih
Universitas Cokroaminoto Yogyakarta Indonesia
Religion Civil Engineering, Building, Construction & Architecture Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Entrepreneurship Education and Subjective Norms on Students Entrepreneurial Intention Retno Kurnianingsih; Mifta Fitriyana; Abdul Hafid Saemasae; Salahuding Daman; Balo C. Janur
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 11 No. 1 (2026): In Progress
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v11i1.3628

Abstract

This study aims to examine the influence of entrepreneurship education and subjective norms on students’ entrepreneurial intention and to investigate the moderating roles of business capital, online transactions, and self-efficacy. This study employed a quantitative approach with a correlational research design. Primary data were collected through a questionnaire survey administered to 104 active students of Universitas Cokroaminoto Yogyakarta who were currently enrolled in or had completed an entrepreneurship course. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship education and subjective norms have a positive effect on students’ entrepreneurial intention. Online transactions were found to significantly moderate the relationships between entrepreneurship education, subjective norms, and entrepreneurial intention. In contrast, business capital and self-efficacy did not demonstrate significant moderating effects. These findings highlight the importance of integrating entrepreneurship education with the utilization of digital technology for youth empowerment within developing higher education students’ entrepreneurial intention.
Co-Authors Abdul Hafid Saemasae Balo C. Janur Mifta Fitriyana Salahuding Daman