Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Studi Ilmu Manajemen dan Organisasi Jurnal Studi Perhotelan dan Pariwisata
Andika Drajat Murdani
Universitas Slamet Riyadi, Surakarta, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of the Korean Wave on Culinary Tourism Development in Myeongdong, Seoul in 2020 Linda Ugi; Styani Dwi Rahmatika Jumadi; Andika Drajat Murdani
Jurnal Studi Perhotelan dan Pariwisata Vol 3 No 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v3i2.6945

Abstract

Purpose: This study examines the influence of the Korean Wave (Hallyu) on culinary tourism interest in Myeongdong, Seoul, focusing on the “K-drama food pilgrimage” phenomenon and its evolution during the COVID-19 pandemic in 2020. Methodology: A qualitative descriptive approach was applied using literature review and secondary data analysis. Data sources include academic publications, Korea Tourism Organization reports, and documented culinary tourism trends in Myeongdong. Results: Findings show that Hallyu significantly increased international tourists’ interest in Korean cuisine, particularly through media-driven food experiences. However, the COVID-19 pandemic caused a severe decline in culinary tourism, with an 85% drop in international visitors and a 31% increase in shop vacancies in Q3 2020, while also accelerating digital transformation and business innovation among food entrepreneurs.Conclusions: The Korean Wave plays a central role in shaping culinary tourism demand in Myeongdong and demonstrates resilience through adaptation and digitalization during crisis conditions.Limitations: This study relies on secondary data and lacks primary empirical validation from tourists or business actors, which may limit contextual depth.Contributions: This research contributes to culinary tourism literature by explaining the intersection of cultural soft power and crisis-driven digital adaptation in a global tourism destination.
The Power of City Branding in Enhancing Solo City’s Competitiveness as an International Destination Halifa Haqqi; Hasna Wijayati; Andika Drajat Murdani
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6613

Abstract

Purpose: This study examines how city branding enhances Solo City’s international competitiveness through cultural identity and creative economy development.Research Methodology: A qualitative descriptive approach was applied using semi-structured interviews, field observations, and snowball sampling involving government officials, cultural institutions, and creative economy actors. Data were analyzed through thematic analysis.Results: Solo City strengthens its global positioning by utilizing cultural identity, local wisdom, international events, cultural symbols, creative products, and multi-stakeholder collaboration.Conclusions: Successful city branding depends on synergy among tourism attractions, public services, security, and government-community coordination.Limitations: This single-case qualitative study is limited by contextual scope, interpretive subjectivity, and the absence of international stakeholder perspectives.Contributions: This study contributes to city-branding literature by linking cultural capital, public diplomacy, and international competitiveness while offering practical insights for culturally based cities.
Co-Authors Halifa Haqqi Hasna Wijayati Linda Ugi Styani Dwi Rahmatika Jumadi