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All Journal Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI)
Mohammad Yaskun
Master of Management Study Program, Postgraduate, Lamongan Islamic University
Arts Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Effectiveness of E-Service Quality, E-Trust, and E-Satisfaction Mediated by Customer Satisfaction on Repur-chase Intention in bus e-ticket in the RedBus Application (Case Study at Purabaya Bus Terminal, Surabaya) Aris Yunan Suprapto; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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This research was initiated in response to numerous grievances from regular bus who feel victim to intermediaries and were charged double the standard fare. Typically passengers would remit theri bus fares directly to the conductor upon boarding the bus. A study on redBus bus e-ticket services found that e-service quality, e-trust, e-satisfaction strongly affect customer satisfaction and repurchase intention. However, e-trust doesn’t have a significant impact on repurchase intention. Conducted through online questionnnaires via Google Formulirs, the research utilized Structural Equation Model (SEM) with Partial Least Squares (PLS) approach. The research, based on 115 purposively sampled respondents., sheds light on enhancing the online bus ticketing experience and underscores the importance of e-service quality and satisfaction in fostering customer loyalty
The Influence of Market Orientation and Entrepreneurial Orientation on the Marketing Performance of Msmes in Deket Sub-District Bella Fernanda; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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The purpose of this study is to determine the influence of market orientation and entrepreneurial orientation on the marketing performance of MSMEs in Deket sub-district partially or simultaneously and the most dominant factors. Using the quantitative method The population in this study, namely MSMEs in Deket District, amounted to 98 samples taken from a total population of 4,581. The results of the analysis showed that all the data collected had good validity and reliability, there were no problems of multicollinearity or heteroscedasticity. The output of SPSS shows that the determination coefficient (R2) is 0.219. Based on the calculation of the t-table, the calculated t-value for the variable X1 is 2.730, and for the variable X2 is 3.420, exceeding the t-table value by 1.985, suggesting that the two have a partial or stand-alone influence. In addition, the result of the calculation f calculation was 13.289, exceeding the f-value of the table by 3.090, indicating that there was a simultaneous or joint influence of the two variables. The results of the multiple linear regression analysis showed that the resulting formula was Y = 7.372 + 0.393 X1 + 0.012 X2.
The Influence of Digital Marketing, Online Customer Reviews and Millennial Culture on Purchase Decisions on Gacoan Noodles (Study on Gacoan Noodle Consumers Mojokerto Branch) Erika Berliana Farchan Putri; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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This study aims to determine the influence of Digital Marketing, Online Customer Review and Millennial Culture on purchase decisions on Mie Gacoan (a study on consumers of Mie Gacoan Mojokerto branch) by using questionnaires as research instruments where the sample in this study is consumers of Mie Gacoan Mojokerto branch. The purpose of this study is to find out how Digital Marketing, Online Customer Review and Millennial Culture influence purchase decisions, whether the variables of Digital Marketing, Online Customer Review and Millennial Culture have an influence on purchase decisions partially and simultaneously, and which variables are the most dominant. This research is a quantitative research, this study contains a total of 98 samples taken from consumers of Mie Gacoan Mojokerto branch. The sample extraction technique in this study is based on the notation of the minimum sample large formula by the Lameshow formula. The data analysis methods used were: validity test, reliability test, classical assumption, multiple linear regression analysis, determination coefficient and hypothesis testing of t-test and F-test.
The Effect of Motivation, Discipline and Job Satisfaction on Employee Performance at Ud. Mha Frozen Food Feri Prastiawan; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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This study aims to determine the influence of motivation, discipline and job satisfaction on the performance of UD employees. MHA Frozen food, both partially and simultaneously, as well as to find out which variables are the most dominant affecting employee performance. The population in this study is all employees at UD. MHA Frozen food in 2023 which totals 152 employees. The method of sample selection is simple random sampling. The sample of this study amounted to 110 UD employees. MHA Frozen food. This research is in the type of quantitative descriptive research. Data analysis used multiple linear regression test analysis tools, data validity and reliability test and classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. Hypothesis testing was carried out with partial testing (t), simultaneous testing (f), and determination (R2). Data were processed using the Statistical Package for the Social Sciences (SPSS) version 27. The results of the study formulated the variables of motivation, discipline and job satisfaction simultaneously and partially had a positive and significant effect on the performance of UD employees. MHA Frozen food. Job satisfaction has a dominant influence on employee performance.
The Effect of Price, Product Quality and Promotion on Consumer Buying Interest in the Originote Skincare Khusnia Amalia Putri; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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The purpose of this study is to examine the effect of company size and company risk on audit fees in companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2022 period. The total sample used in this study consisted of 224 observations. The dependent variable in this study is audit fees, while the independent variables are company size and company risk. The data were analyzed using multiple linear regression analysis. The results indicate that company size has a significant effect on audit fees because larger companies generally have more complex operational activities, which require more extensive audit procedures and longer audit completion times, thereby increasing audit fees. In addition, company risk also has a significant effect on audit fees because companies with higher levels of risk require auditors to perform more comprehensive audit procedures, resulting in higher audit fees.
The Effect of Convenience, Benefits, and Risks on Interest in Using Brimo Mobile Banking Services in Mantup District Riski Hadian; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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This study aims to determine the influence of convenience, benefits and risks on interest in using mobile banking services in a case study in Mantup District. This type of research is quantitative research. The population in this study is BRImo application users in Mantup District. Sampling in this study is based on Lemeshow's research formula obtained from 96 samples. The tests in this study used validity test analysis tools, reliability test, multiple linear regression test, multiple correlation test, determination coefficient test, partial test (t test), and simultaneous test (F test). The results of the study showed that the variables of convenience, benefit, and risk had a partial or simultaneous and significant effect on the variables of interest in using the BRImo service. Benefits were the most dominant variable in this study.
The Influence of Digital Marketing, Online Customer Reviews and Millennial Culture on Purchase Decisions on Gacoan Noodles (Study on Gacoan Noodle Consumers Mojokerto Branch) Rohmawati Nur Khasanah; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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This research aims to determine the effect of free shipping, trust and online customer reviews on purchasing decisions on e-commerce shopee in tambakrigadung village. This type of research is quantitative research. The population in this study are customerse who shop online through shopee in tambakrigadung village. The sampling techniqueused a purprosive sampling method using the slovin formula to obtain a sample size of 100 respondents. The data collection technique uses online questionnaire distribution via google form which has been tested for validity and reliability. Data analysis technique use classical assumption tests, multiple linier regression, coefficient of determination, t test and f test using spss 26. This research starts from november 2023 to march 2024. The results of this research state that the free shipping variable has a value of 0.002 < 0.050 while the calculated t value is 3.215 > t table (1.98498), the trust variable has a value of 0.000 < 0.050 while the calculated t value is 4.842 > t table (1 .98498), the online customer review variable has a value of 0.000 < 0.050 while the calculated t value is 5.258 > t table (1.98498), so H1 is accepted so it can be concluded that the free shipping, trust and online customer review variables partially influence purchasing decisions on e-commerce Shopee in Tambakrigadung village. From the F test, it shows that the calculated f value > f table is 49.310 > 2.70 with a significance value of 0.000 < 0.050, so H2 is accepted so it can be concluded that the variables free shipping, trust and online customer reviews together or simultaneously influence purchasing decisions on e-commerce Shopee in Tambakrigadung village. The trust variable is the most dominant variable because it has a p value of 0.00 < 0.005 and has the largest value β (0.626) among other variables on purchasing decisions (Y).
The Influence of Work Environment, Organizational Commitment, Competence and Work Motivation on Employee Satisfaction Mediated by Employee Performance Case Study of Kedungpring Village Office Tri Septian Anhar; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Facing competition in today's era of globalization requires every organization, both in the private and government sectors, to work more efficiently and effectively. Increasingly fierce competition causes organizations to be able to increase competitiveness and dare to face challenges and implications, namely facing changes in achieving the goals and objectives set by the organization. The study used a type of quantitative approach, a sample of 220 based on non-probability sampling techniques with saturated samples, with SEM analysis using the Smart application, PLS version 3.0. With Outer Model Test, Inner Model Test, Mediation Test and Hypothesis Test. The results of the Validity test stated that the Loading Factor number was more than 0.7 and the AVE number was more than 0.5 marked as valid, in the Reliability test the Composite Reliability value and Cronbach's Alpha above 0.7 were marked as reliable. The conclusion obtained is that in the hypothesis submission of the variables of Influence of Work Environment (X1), Organizational Commitment (X2), Competence (X3) and Work Motivation (X4) have a positive and significant effect on Employee Satisfaction (Y), Organizational Commitment (X2), Competence (X3) and Work Motivation (X4) have a positive and insignificant effect on Employee Performance (Z). The mediation test on the variables of Influence of Work Environment (X1), Work Motivation (X4) on Employee Satisfaction (Y) mediated by Employee Performance (Z), said partial mediation. Meanwhile, Organizational Commitment (X2), Competence (X3) to Employee Satisfaction (Y) is mediated by Employee Performance (Z), said to be non-mediated or non-mediated.
The Effect of Green Marketing on Buying Interest in Ms Glow Products in Lamongan City With E-Wom as a Mediation Variable Utami Utami; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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The purpose of the research is to find out the impact of the MS Glow Markleting Grleen Markleting in the city of Lamongan with e-WOM as a variety of mlediation labels. Jelnis research ylang inli adlalah quantitative. The research population of this research forgot about the MS Glow consulate in the Lamonlgan district. The sample used in this study was 264 respondents. The results of the investigation showed that balhwa varliabel greeln malrketing had a potential ylang lure and a signal to be exposed to milnat belli clones. The green marketing variable has a positive and significant effect on e-WOM. The e-WOM variable has a positive and significant effect on buying interest. The green marketing variable has a positive and partial significance effect, as well as mediated by e-WOM on the buying interest of MS Glow consumers in Lamongan.
The Effect of Price, Product Quality and Promotion on Consumer Buying Interest in the Originote Skincare Yhosi Fatmalah Sari; Evi Fitrotun Najiah; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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The purpose of the research is to know the effects of the disease, the quality of the process and the process of the process of the development of the process of the development of the Skinlcare Thle Origlinote. Quantitative research methods, methods of conducting interviews, questionnaires and observations. The Slkincare Tlhe Originote clone is the clone of Slkincare Tlhe Originote. A sample of 96 responses was used. The results of the research show that the quality of the product and the product have a positive effect on the quality of the product, and the quality of the product and the quality of the product, which means that it is both partial and simultaneous to the interest in buying the Skincare Tlhe Orliginote Skincare Package. Vlariabel promlosi make up lvarliabel ylang palling domlinan affects consumer buying interest in The Originote Skincare.
Co-Authors Abid Muhtarom Aris Yunan Suprapto Bella Fernanda Danny Mahendra Widya Putra Erika Berliana Farchan Putri Evi Fitrotun Najiah Feri Prastiawan Khusnia Amalia Putri Riski Hadian Rohmawati Nur Khasanah Tri Septian Anhar Utami Utami Yhosi Fatmalah Sari