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All Journal Jurnal Multidisiplin Sahombu
Nur Himmatul Aliyah
Master of Management Study Program, Postgraduate, Lamongan Islamic University
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Brand Image, Product Quality, and Promotion on the Purchase Decision of Enis Glow Skincare in Tumenggungan Lamongan Village Nur Himmatul Aliyah; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Abstract

The existence of this study aims to determine the influence of brand image, product quality, and promotion on the purchase decision of enis glow skincare in Tumenggungan Village, Lamongan. The sampling technique used was simple random sampling with a sample of 92 respondents. This study uses a quantitative method with a survey approach. The results of this study show that brand image does not have a significant effect on purchase decisions with a t-value of 1.789 < a table of 1.986. Product quality has a significant influence with a t-value of 4.202 > t table 1.986 and promotion has a significant influence with a t-value of 4.417 > t table 1.986.
Co-Authors Abid Muhtarom Muhamad Imam Syairozi