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All Journal Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis
Budi Prasetiyo
Universitas Telkom, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Process Mining-Based Capacity Utilization Analysis in a Manufacturing Company Charina Farasswari; Budi Prasetiyo; Guntur Prabawa Kusuma; Azhar Muhammad Fuad
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i4.6396

Abstract

Purpose: This study provides a strategic analysis of capacity utilization in a manufacturing company by examining workload distribution and transition loss through process mining to facilitate effective decision-making. Research Methodology: The study was conducted at PT XYZ, a cosmetic manufacturing company in Indonesia that operates a 24-hour, three-shift system. A descriptive quantitative approach was applied using historical event log data from the daily production reports. Event log data from 24,553 production activities (Jan 2020-Mar 2021) were analyzed using Disco (Fluxicon) to visualize production flows, measure transition loss, and evaluate capacity utilization across three shifts. Results: The results indicated a notable disparity in capacity utilization across shifts, with Shift 1 (50.56%) and Shift 2 (45.15%) overutilized and Shift 3 (4.29%) significantly underutilized. Consequently, the effective production capacity decreased, and the overall operational performance was reduced. Conclusions: The findings indicate that uneven workload allocation leads to inefficient capacity use, resulting in opportunity and transition loss. Both overuse and underuse during shifts lower the overall production effectiveness. These findings support strategic decisions regarding capacity planning, resource allocation, and performance improvement. Limitations: This study was limited to a single manufacturing company and relied on manually recorded event log data, which may limit the generalizability of the findings. Contributions: This study builds on the fields of strategic management and operations management by demonstrating how process mining can be useful in strategic capacity planning and resource allocation decisions.
E-Trust Mediating E-Service Quality and Online Purchase Decision in Digital Intercity Transportation Eveline Nathalie A. Sitohang; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6417

Abstract

Purpose: This study addresses the gap between digital investment and declining online sales at Primajasa company. It evaluates how E-Service Quality affects Online Purchase Decisions through the mediating role of e-trust among university students. Research Methodology: A quantitative causal approach was used to gather data from 268 Telkom University students who used Primajasa’s digital website. The structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.0 software. Results: The analysis revealed that E-Service Quality is a strong predictor of e-trust (? = 0.880, p = 0.000), which subsequently drives Online Purchase Decisions (? = 0.735, p = 0.000). Because the direct link between service quality and purchase behavior is statistically insignificant (? = 0.195, p = 0.131), this study confirms that e-trust acts as a total mediator (? = 0.647, p = 0.000). Conclusions: Perceived trust is the primary mechanism that transforms service quality into actual transaction. Digital transport providers must prioritize trust-building strategies to ensure successful adoption by users. Limitations: The sample was restricted to students from one institution on a single route, excluding potential moderators such as perceived risk and price sensitivity. Contributions: As one of the few studies focusing on Indonesia's intercity transport, this study validates the essential role of e-trust in driving digital conversion rates.
The Impact of Price and Service Quality on Purchase Decision at Mitra Jaya Mandiri Nisrina Audya Putri; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6535

Abstract

Purpose: This study aims to examine the effect of price and service quality on purchase decision at Mitra Jaya Mandiri, a textile Small and Medium Industries (SMI) in Majalaya, West Java, Indonesia. Research Methodology: This study used a quantitative method with a descriptive and causal approach. Data from 83 respondents were collected through purposive sampling and analyzed using multiple linear regression with IBM SPSS (version 29). Results: All variables fell into the very good category. Price positively and significantly influenced purchase decisions partially, as did service quality. Simultaneously, these two variables also have a significant impact, with an adjusted R² of 0.620, explaining 62% of the variance in purchase decisions. Conclusions: Price and service quality positively and significantly influenced purchase decisions at Mitra Jaya Mandiri, both individually and collectively. Therefore, companies are advised to improve their price competitiveness and packaging standards to better meet customer expectations and enhance sales performance. Limitations: This study is confined to customers of one company in 2025, with only two variables examined under a cross-sectional design. Contributions: This study adds empirical evidence on the influence of price and service quality on purchase decisions in the textile SMI sector in Majalaya. The findings indicate that service quality has a stronger influence than price, offering practical insights for SMI practitioners.
Influence of Brand Trust and Service Quality on B2B Repurchase Intention at CV Amira Fresh Tiara Galuh Sekar Arum; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6536

Abstract

Purpose: This study analyzes the influence of brand trust and service quality on the repurchase intention of CV Amira Fresh partners. It further examines how logistical reliability and brand integrity function as key predictors in supermarket procurement decisions for sustaining long-term Business-to-Business (B2B) cooperation within the fresh produce industry. Research Methodology: A quantitative approach with descriptive and causal design was applied. The study employed a saturated sampling (census) technique involving 42 procurement managers from active supermarkets. Data were analyzed using multiple linear regression to test the relationships among variables. Results: The findings show that Brand Trust has a positive and significant effect on Repurchase Intention (? = 0.474; Sig. = 0.001). Service Quality also has a positive and significant effect (? = 0.286; Sig. = 0.037). Simultaneously, both variables explain 40.3% of the variation in repurchase intention, with brand trust emerging as the most dominant factor influencing customer commitment. Conclusions: In the high-risk fresh produce industry, institutional trust and operational excellence are essential to reduce supplier-switching behavior and strengthen long-term partnerships. Limitations: The study is limited by a small sample size, a single distributor context, a cross-sectional design, and the inclusion of only two predictor variables. Contributions: The study contributes to B2B marketing literature by demonstrating that psychological brand reliability outweighs operational performance, and provides practical implications for strengthening logistics-based partnership strategies
Co-Authors Azhar Muhammad Fuad Charina Farasswari Eveline Nathalie A. Sitohang Guntur Prabawa Kusuma Nisrina Audya Putri Tiara Galuh Sekar Arum