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Family Cohesion and Entrepreneurial Orientation for Family Business Longevity Arifin Djakasaputra; Ronnie Resdianto Masman; Sarwo Edy Handoyo; Hadi Cahyadi; Juliana Juliana
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i4.6711

Abstract

Purpose: This study examines the influence of family cohesion and entrepreneurial orientation on family business longevity through the mediating roles of family harmony and innovation capability. It addresses the limited integration of socio-emotional and entrepreneurial perspectives in explaining the sustainability of family businesses. Research Methodology: A quantitative approach was employed using survey data from 255 Indonesian family business owners and managers. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed relationships. Results: The findings revealed that family cohesion significantly enhanced family harmony, and entrepreneurial orientation positively influenced innovation capability. Family harmony and innovation capability have significant positive effects on family business longevity. Mediation analysis confirmed that family harmony and innovation capability mediated the relationships between family cohesion and family business longevity and between entrepreneurial orientation and family business longevity, respectively. Conclusions: Family business longevity is shaped by both socioemotional and entrepreneurial dimensions, with family harmony and innovation capability serving as key mechanisms supporting intergenerational continuity. Limitations: The cross-sectional design and Indonesian context may limit the generalizability of these findings. Contributions: This study integrates socio-emotional wealth and entrepreneurial perspectives into a unified framework of family business longevity and provides practical insights into strengthening family harmony, innovation, and long-term business sustainability across generations.
THE EFFECT OF COUNTRY OF ORIGIN EFFECT ON PURCHASE INTENTION Vincensius Januas; Muhammad Idrus Taba; Sarwo Edy Handoyo
International Journal of Application on Economics and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i1.145-149

Abstract

In the context of the global market, this study incorporates recent empirical data on the impact of Country of Origin (COO) on consumer purchase intention. It maps both direct and indirect relationships between COO and consumer behavior through a comprehensive systematic literature review of journal articles published between 2019-2024. Across various product categories and geographic regions, findings consistently show that COO exerts a positive and significant influence on purchase intention. Perceived quality and trust emerge as key mediating factors, with the effect often being indirect. The primary linkage lies in perceived quality, where a favorable perception of a product’s country of origin enhances perceived quality, which in turn drives purchase intention. Moreover, the COO effect is conditional, as moderating variables such as consumer ethnocentrism can weaken the positive influence of foreign product origins. This study concludes by proposing an integrated conceptual model that captures the comprehensive dynamics of consumer decision-making, incorporating both mediating and moderating roles as part of a contemporary understanding of the COO effect. The implications highlight the importance of marketing strategies that account for consumer perceptions and the unique characteristics of target markets.