Claim Missing Document
Check
Articles

Found 2 Documents
Search

Sosialisasi Edukasi Digital Marketing Pada Sekolah SMA/SMK Yapim Taruna Sei Rokan Bebi Asdilvira; Maulidina; Hidayah Yoanna Putri
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.195

Abstract

This community service was carried out for students of class XII of SMA/SMK Yapim Taruna Sei Rokan. This community service activity was carried out on Wednesday, December 11, 2024. The theme of this community service is the Socialization of Digital Marketing Education at SMA/SMK Yapim Taruna Sei Rokan Schools. Digital marketing is a marketing concept that is carried out using social media to achieve market targets and needs. The community service method is carried out in three ways, namely preparation, implementation, and assessment. The results of this community service activity are expected to provide knowledge and insight as well as soft skills and hard skills to SMA/SMK Yapim Taruna Sei Rokan students, especially in the field of digital marketing so that they can meet the needs of the labor market who are experts and skilled in the field of digital marketing..
PENGUATAN MODEL PEMBELAJARAN BERBASIS PROYEK UNTUK MENINGKATKAN KEMAMPUAN MAHASISWA VOKASI ADMINISTRASI BISNIS POLITEKNIK KOTA MEDAN Bebi Asdilvira; Laelis Neni; Ibrahim Ibrahim
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4391

Abstract

Abstract: Vocational education faces significant challenges in adapting its curriculum to meet the ongoing needs of industry. This study aims to assess the effectiveness of Project-Based Learning (PjBL) in improving the skills of students in the Business Administration Study Programme at the Medan City Polytechnic. A mixed-method research approach was used, involving 85 students and 5 lecturers. Quantitative data was obtained using a Likert scale questionnaire to measure students' views before and after the implementation of PjBL, while qualitative data was collected through semi-structured interviews, observations, and project document analysis. The results of descriptive analysis and paired sample t-tests show a significant increase (p < 0.05) in all skill dimensions, with the highest growth in problem solving (42%), team collaboration (38%), and communication (35%). Qualitative findings underscore the importance of project alignment with industry needs and lecturer support as key elements of success. Students also reported improvements in independent learning, critical thinking skills, and readiness to enter the workforce. The conclusion of this study is that PjBL has proven to be effective in aligning vocational education with industry demands. The proposed recommendations include more structured project planning, more intensive industry involvement, and continuous evaluation to strengthen learning outcomes. Keywords: Project-Based Learning; vocational education; Business Administration; industrial skills; blended learning Abstrak: Pendidikan vokasi menghadapi tantangan signifikan dalam menyesuaikan kurikulum agar sesuai dengan kebutuhan industri yang terus berlangsung. Penelitian ini bertujuan untuk menilai efektivitas penerapan Pembelajaran Berbasis Proyek (PjBL) dalam meningkatkan kemampuan mahasiswa Program Studi Administrasi Bisnis di Politeknik Kota Medan. Metode penelitian yang digunakan adalah campuran, yang melibatkan 85 mahasiswa dan 5 dosen. Data kuantitatif diperoleh dengan menggunakan kuesioner berskala Likert untuk mengukur pandangan mahasiswa sebelum dan setelah penerapan PjBL, sedangkan data kualitatif dikumpulkan melalui wawancara semi-struktural, observasi, dan analisis dokumen proyek. Hasil dari analisis deskriptif dan uji t sampel berpasangan menunjukkan ada peningkatan yang signifikan (p < 0,05) di semua dimensi keterampilan, dengan pertumbuhan tertinggi pada pemecahan masalah (42%), kolaborasi tim (38%), dan komunikasi (35%). Temuan kualitatif menggarisbawahi pentingnya keselarasan proyek dengan kebutuhan industri dan dukungan dosen sebagai elemen kunci keberhasilan. Mahasiswa juga melaporkan peningkatan dalam kemandirian belajar, keterampilan berpikir kritis, dan kesiapsiagaan untuk memasuki dunia kerja. Kesimpulan dari penelitian ini adalah PjBL terbukti efektif dalam menyelaraskan pendidikan vokasi dengan tuntutan industri. Rekomendasi yang diusulkan meliputi perencanaan proyek yang lebih terstruktur, keterlibatan industri yang lebih intensif, serta evaluasi yang berkelanjutan untuk memperkuat hasil pembelajaran.Kata kunci: Pembelajaran Berbasis Proyek; pendidikan vokasi; Administrasi Bisnis; keterampilan industry; metode campuran.