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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Zike Martha
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Environmental Science Library & Information Science

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Konstruksi Makna Tradisi Tabuik (Studi Fenomenologi Pada Mahasiswa Program Studi Sastra Minangkabau Di Universitas Andalas) Salsabila Intania; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4367

Abstract

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Pemanfaatan Media Sosial Instagram Dalam Produksi Konten Bahasa Minang Dan Kolaborasi Pengguna Fadelia Wahyu Restuni; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4401

Abstract

The decline in regional language use among younger generations poses a serious threat to the preservation of local cultural identity. This study aims to examine the utilization of Instagram social media in Minang language content production, forms of user collaboration, and its impact on Minang language preservation in digital spaces. The research employs a qualitative approach with a case study method on the @Ota_Lapau Instagram account. Data collection was conducted through in-depth interviews with four informants consisting of the account owner, social media admin, collaborating content creator, and active follower, as well as observation and documentation. Data analysis utilized the Miles and Huberman model with stages of data reduction, data presentation, and conclusion drawing. Media Ecology Theory was employed as the analytical foundation to understand how Instagram as a medium shapes the production and dissemination of Minang language content. The research findings indicate that the @Ota_Lapau account strategically utilizes Instagram by implementing the three-pillar philosophy in content production packaged in an entertaining manner. User collaboration occurs through structured mechanisms with a mutually beneficial profit-sharing system between account managers and content creators. The impact on language preservation is evident from the formation of digital documentation, informal learning, positive perces0ption changes toward Minang language, and cross-geographical reach expansion with 48.000.000 viewers achieved within three months. The study concludes that Instagram plays a significant role as a medium for regional language preservation in the digital era through content adaptation aligned with platform characteristics and sustainable collaboration.
Pengaruh Pemanfaatan Media Sosial Instagram @Infosumbar Terhadap Kepuasan Memperoleh Informasi Masyarakat Kota Padang (Studi Pada Pengikut Instagram @Infosumbar) Ayu Lestari; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4430

Abstract

This study aims to determine the effect of the use of Instagram social media @infosumbar on the satisfaction of obtaining information in Padang City residents, using the Uses and Gratification theory for this utilization covering information, Personal, Social Interaction, and Entertainment. This study used a quantitative approach with 100 respondents who are followers of the Instagram account @infosumbar and who are domiciled in Padang City. The results of this study indicate a significant influence, it is known that respondents in this study have a fairly high level of satisfaction in obtaining information, more than 60% of respondents are satisfied with the information presented by the Instagram account @infosumbar with a concise presentation of information and the speed of updates of information that makes respondents in this study have a high level of satisfaction.
Peran Instagram Sebagai Media Promosi Untuk Mempertahankan Pelanggan Pada Event Organizer PT. Pagador Kreasi Mandiri Anisa Lubna; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2491

Abstract

In the midst of the rapid development of social media, the event organizer industry is experiencing significant growth. The number of new event organizer companies that have emerged has made the market increasingly competitive, many business actors rely on price war strategies to attract customers. One of them is PT. Pagador Kreasi Mandiri which operates in the field of activity organizing services or is called an event organizer, be it gathering activities, especially outbound offroading and rafting. In facing these challenges, Instagram has become a very important tool for event organizer companies to remain relevant and competitive without having to get caught in a price war. Instagram allows event organizer companies to promote services through attractive visual content and highlight qualities that can differentiate them from other competitors. The theory used in this research is the marketing communication mix theory. The method used in this research is a qualitative descriptive approach. The techniques used in this research are interview techniques, observation techniques and documentation techniques. Data analysis techniques used in qualitative research include data reduction, data presentation and drawing conclusions. The data in this study was tested using data source triagulation. Based on the results of research regarding the role of Instagram as a promotional media to retain customers at event organizers PT. Pagador Kreasi Mandiri. Following are some of the main elements in the marketing communication mix used by PT. Pagador Kreasi Mandiri. Advertising via social media Instagram, by publishing video content via reels and Instastory features on Instagram @pagador_team. The role of Instagram as a promotional media at PT. Pagador Kreasi Mandiri is contacting customers via Direct Massage (DM) on Instagram with the aim of building relationships with potential customers and maintaining loyal customers, increasing sales and income. Personal selling used by PT. Pagador Kreasi Mandiri in promoting event organizers uses the Q&A and Live features on Instagram social media to integrate directly with customers. PT. Pagador Kreasi Mandiri uses sales promotions that provide special discount offers or vouchers to followers through posts or Stories, encouraging them to make immediate purchases
Strategi Bagian Protokol Setda Provinsi Sumbar Dalam Efektivitas Pelaksanaan Acara Pemerintah Provinsi Sumatera Barat Ikhlas Wirayudha; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3218

Abstract

This study aims to analyze the strategies implemented by the Protocol Division of the Regional Secretariat (Setda) of West Sumatra Province in ensuring the effectiveness of government event execution. Protocol, as a series of rules related to official events, plays a crucial role in ensuring events are conducted smoothly, orderly, and in compliance with established protocol standards. This research identifies various challenges faced by the Protocol Division, including social dynamics, technological advancements, and the demand for transparency and professionalism in the organization of government events. Using organizational communication theory, the study analyzes the role of protocol in managing communication and coordination among involved parties, including government officials, security, and the media. The findings show that well-planned strategies, effective coordination, and continuous evaluation are essential in creating a positive image for the local government, strengthening relationships among stakeholders, and enhancing the effectiveness of government event execution in West Sumatra Province.
Co-Authors Anisa Lubna Ayu Lestari Fadelia Wahyu Restuni Ikhlas Wirayudha Salsabila Intania