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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ayu Lestari
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Environmental Science Library & Information Science

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Pengaruh Pemanfaatan Media Sosial Instagram @Infosumbar Terhadap Kepuasan Memperoleh Informasi Masyarakat Kota Padang (Studi Pada Pengikut Instagram @Infosumbar) Ayu Lestari; Zike Martha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4430

Abstract

This study aims to determine the effect of the use of Instagram social media @infosumbar on the satisfaction of obtaining information in Padang City residents, using the Uses and Gratification theory for this utilization covering information, Personal, Social Interaction, and Entertainment. This study used a quantitative approach with 100 respondents who are followers of the Instagram account @infosumbar and who are domiciled in Padang City. The results of this study indicate a significant influence, it is known that respondents in this study have a fairly high level of satisfaction in obtaining information, more than 60% of respondents are satisfied with the information presented by the Instagram account @infosumbar with a concise presentation of information and the speed of updates of information that makes respondents in this study have a high level of satisfaction.
Co-Authors Zike Martha