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All Journal Jurnal Armada Pendidikan INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat
Susiwati
Universitas Rokania
Education Social Sciences Other

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Membangun Karakter Entrepreneur (Wirausaha) Bagi Generasi Muda Di Lingkungan Perguruan Tinggi Reni Nasrianti; Siti Aminah Nasution; Susiwati; Ervina Ningtias
INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2026): INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/integratif.v4i1.491

Abstract

Developing entrepreneurial character in the younger generation is a crucial effort to improve the quality of human resources capable of creating independent business opportunities. This community service activity aims to enhance the understanding, motivation, and entrepreneurial character of university students. The activity was conducted at Rokania University and involved 400 students from various study programs. The method used was entrepreneurship training and mentoring through the stages of needs identification, material delivery, discussion, business idea development simulations, and activity evaluation. Data was collected through observation, documentation, and participant reflection, then analyzed descriptively and qualitatively. The results of the activity showed an increase in students' understanding of the concept of entrepreneurship, their ability to identify business opportunities, and their motivation to start a business. Furthermore, there was a development in entrepreneurial character, demonstrated by increased creativity, innovation, self-confidence, responsibility, discipline, teamwork skills, and risk-taking. The training and mentoring provided were proven effective in developing students' entrepreneurial character, thus providing them with the necessary tools to create independent businesses and increase their competitiveness in the future.
Analisis Strategi Manajemen Berbasis Sekolah dalam Meningkatkan Mutu Pendidikan di Era Digital pada SMP AN Namiroh Pekanbaru Susiwati
JURNAL ARMADA PENDIDIKAN Vol 4 No 2 (2026): JURNAL ARMADA PENDIDIKAN
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/jap.v4i2.445

Abstract

This research is motivated by the suboptimal implementation of school-based management in improving the quality of education in the digital era, particularly in the utilization of technology and the involvement of the school community. This study aims to analyze the strategy of school-based management in improving the quality of education at SMP AN Namiroh Pekanbaru. The research method uses a qualitative approach with a descriptive design. The research subjects consisted of three people, the principal, teachers, and education staff. Data collection techniques were carried out through observation, interviews, and documentation, while data analysis techniques used data reduction, data presentation, and drawing conclusions. The results show that the school-based management strategy implemented includes digital-based planning, technology-based learning implementation, visionary leadership of the principal, and active participation of the school community. The implementation of this strategy has a positive impact on improving the quality of education, especially in student engagement and learning effectiveness. Obstacles found include limited digital competence of teachers and suboptimal integration of technology systems.
Strategi Pengembangan Bisnis dalam Upaya Meningkatkan Penjualan Berbasis Media Sosial Terhadap Bisnis Kuliner di Pekanbaru Reni Nasrianti; Susiwati
JURNAL ARMADA PENDIDIKAN Vol 4 No 2 (2026): JURNAL ARMADA PENDIDIKAN
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/jap.v4i2.447

Abstract

The main problem of this research is the suboptimal integrated use of social media by business actors to increase sales in culinary businesses in Pekanbaru City. The purpose of this research is to analyze social media-based business development strategies to increase sales. The research approach used a qualitative descriptive method. The research subjects consisted of four people: two business owners, one social media manager, and one consumer. Data collection techniques used observation, interviews, and documentation. Data analysis techniques used an interactive model that includes data reduction, data presentation, and drawing conclusions. The results show that social media is a primary marketing tool capable of increasing sales through content consistency, creativity, interaction with consumers, and the use of platforms such as Instagram, TikTok, and WhatsApp. The use of digital and analytical features is not optimal due to limited digital literacy of business actors. The research recommendations include improving digital literacy, data-based marketing training, and optimizing the use of social media features for more effective and sustainable marketing strategies.
Co-Authors Ervina Ningtias Reni Nasrianti Siti Aminah Nasution