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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Siber Journal of Advanced Multidisciplinary Siber Nusantara of Economic and Finance Review (SNEFR)
Yoeyong Rahsel
Institut Bakti Nusantara, Lampung, Indonesia
Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

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Journal : siber journal of advanced multidisciplinary

 1 
Business Feasibility Study of the Indonesia-China High-Speed Rail Project Yoeyong Rahsel; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.883

Abstract

The Indonesia-China High-Speed Rail Project is a strategic national infrastructure project operated by PT KCIC, a joint venture between a consortium of Indonesian state-owned enterprises (PSBI) and China Railway International. Although it promises modern connectivity with a travel time of 40 minutes, the project faces a major challenge in the form of cost overruns from the initial estimate to approximately US$7.27 billion (around Rp118.37 trillion). This study aims to evaluate the business viability of a post-operational project, focusing on financial aspects (profitability), economic aspects (social impact), and an analysis of investment risks resulting from construction delays and debt burdens.
Community Empowerment in Wonodadi Village, Pringsewu Yoeyong Rahsel; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.884

Abstract

Community empowerment systems play a vital role in advancing human resources in Wonodadi Village. In practice, many residents of Wonodadi Village often face obstacles when attempting to improve their skills to increase family income. Therefore, this community service activity aims to transfer knowledge and self-improvement techniques to the community, both through the enhancement of existing businesses and educational guidance for students in Wonodadi Village. The methods employed include delivering instructional materials and practical application of existing business strategies—such as the use of social media—as well as providing educational guidance and introducing computer technology to students in Wonodadi Village. The results of the activity indicate that prior to this PKM, the community of Wonodadi Village had limited understanding of business strategies involving social media, and the students of Wonodadi Village were unfamiliar with computer technology. However, following the activity, it was observed that the community of Wonodadi Village began to try implementing new strategies in their businesses, particularly through social media. Likewise, students in Wonodadi Village now have a better understanding of computer technology, particularly the functions of computers. Thus, this PKM activity is expected to play a significant positive role in empowering the community of Wonodadi Village, especially in helping them improve their businesses, while in the field of education, students have gained better knowledge to shape their future in achieving their aspirations, particularly in the field of computer technology.
The Role of Marketing Management for Society Yoeyong Rahsel; Miswan Gumanti; Ayu Lidia; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.885

Abstract

Marketing is a crucial factor in a company's development. Effective marketing is achieved through product, price, place, and promotion. Lack of understanding of changing or dynamic consumer tastes, as well as ineffective marketing strategies, will negatively impact target market achievement. The objective of this research is to understand the role of marketing in society. The research method employed is a literature study. In accordance with the research focus, various literature sources, books, and other information sources were obtained to obtain data on the role of marketing in society and organizations. From a product perspective, the desired product is one that meets their needs, is high-quality, has an attractive design, is environmentally friendly, and is easily remembered. From a price perspective, the public desires a price that matches the quality, is affordable for all levels of society, and is competitive. From a place perspective, the public wants the product to be purchased to be easily available, accessible, and has a limited reach. From a promotional perspective, the public desires marketing to be carried out through methods such as door-to-door promotion, online marketing, and personal selling.
Co-Authors Andino Maseleno Ayu Lidia Miswan Gumanti