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All Journal MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Zidane Aji Wijaya
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Penyuluhan Penataan Kelembagaan dan Analisis Usaha Pemanfaataan Sampah Botol Plastik sebagai Produk Miniatur KBB Kampung Blekok Kecamatan Kendit Kabupaten Situbondo Siti Soeliha; Zidane Aji Wijaya
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 2 (2026): Februari - Agustus
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i2.8231

Abstract

Kampung Blekok merupakan salah satu destinasi wisata berbasis ekowisata di Kabupaten Situbondo yang dikembangkan dengan branding “Harmony of Life”. Kawasan ini terletak di Dusun Pesisir, Desa Klatakan, Kecamatan Kendit, Kabupaten Situbondo, Jawa Timur. Pengembangan ekowisata Kampung Blekok bertujuan mendukung konservasi keanekaragaman hayati serta meningkatkan kepedulian masyarakat terhadap pelestarian lingkungan. Nama Kampung Blekok berasal dari banyaknya spesies burung air yang hidup di kawasan tersebut, seperti blekok sawah (Ardeola speciosa), kuntul kecil (Egretta garzetta), dan kuntul kerbau (Bubulcus ibis). Dalam mendukung pemberdayaan masyarakat, Kelompok Belajar Bersama (KBB) memiliki peran penting sebagai wadah pembelajaran kolektif dan penguatan kelembagaan masyarakat. KBB menjadi sarana bagi masyarakat untuk berdiskusi, bertukar ide, meningkatkan keterampilan sosial, serta membangun kerja sama dalam mencapai tujuan bersama. Melalui kegiatan ini, masyarakat diharapkan mampu meningkatkan kemampuan komunikasi dan partisipasi sosial secara aktif. Kegiatan penyuluhan ini bertujuan meningkatkan efektivitas dan responsivitas kelembagaan KBB terhadap kebutuhan masyarakat, khususnya dalam pengelolaan sampah plastik. Penyuluhan difokuskan pada pemanfaatan sampah plastik menjadi produk bernilai ekonomis melalui pengelolaan yang efektif dan analisis kelayakan usaha yang tepat. Kegiatan ini melibatkan mahasiswa Fakultas Ekonomi dan Bisnis (FEB), masyarakat Kampung Blekok, dan KBB sebagai bentuk pemberdayaan masyarakat berbasis lingkungan untuk meningkatkan pendapatan dan kesejahteraan masyarakat setempat.
PENGARUH CITA RASA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA WISATA KULINER LALAPAN KALI SEROJA SITUBONDO Zidane Aji WIjaya; Randika Fandiyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.9052

Abstract

Culinary tourism is one of the rapidly growing sectors that contributes significantly to regional economic development. Consumers' purchase decisions at culinary tourism destinations are influenced by various factors, including taste, location, and word of mouth. This study aims to examine and analyze the effects of taste, location, and word of mouth on purchase decisions through visiting interest as an intervening variable at Lalapan Kali Seroja Culinary Tourism, Situbondo. The study employed a purposive sampling technique, resulting in a sample of 105 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The results indicate that taste has a positive and statistically significant effect on visiting interest. Location has a negative but statistically insignificant effect on visiting interest, while word of mouth has a positive and statistically significant effect on visiting interest. Furthermore, taste has a positive and significant effect on purchase decisions, whereas location and word of mouth exhibit positive but statistically insignificant effects on purchase decisions. Visiting interest has a positive and statistically significant effect on purchase decisions. The indirect effect analysis further reveals that visiting interest significantly mediates the relationship between taste and purchase decisions. In contrast, visiting interest does not significantly mediate the relationship between location and purchase decisions. However, visiting interest significantly mediates the relationship between word of mouth and purchase decisions.
Co-Authors Randika Fandiyanto Riska Ayu Pramesthi Siti Soeliha