Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial, Ekonomi, dan Pendidikan Jurnal Ilmu Sosial, Ekonomi dan Pendidikan
Rika Mitaliani
Universitas Muhammadiyah Sumatera Barat
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Promosi, Harga, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian di Shopee Nur Mentari; Deri Hatta; Rika Mitaliani
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 1 (2026): Januari 2026
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i1.74

Abstract

This study aims to analyze the effects of brand image, price, product quality, and promotion on purchasing decisions on Shopee. The study is a case study involving students of STIE Perdagangan Padang. The research sample consisted of 120 students from STIE Perdagangan Padang. The method employed was a quantitative approach by collecting numerical data, which were analyzed using statistical techniques with SPSS version 27. The results indicate that the four variables price, brand image, promotion, and product quality independently have a positive and significant effect on purchasing decisions at a significance level of α = 0.05. The price variable shows a correlation coefficient of 0.778, promotion (X2) of 0.723, brand image (X3) of 0.804, and product quality (X4) of 0.785, with a significance value (2-tailed) of 0.000 for each variable.
Pengaruh Promosi, Harga, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian di Shopee Nur Mentari; Deri Hatta; Rika Mitaliani
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 1 (2026): Januari 2026
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i1.74

Abstract

This study aims to analyze the effects of brand image, price, product quality, and promotion on purchasing decisions on Shopee. The study is a case study involving students of STIE Perdagangan Padang. The research sample consisted of 120 students from STIE Perdagangan Padang. The method employed was a quantitative approach by collecting numerical data, which were analyzed using statistical techniques with SPSS version 27. The results indicate that the four variables price, brand image, promotion, and product quality independently have a positive and significant effect on purchasing decisions at a significance level of α = 0.05. The price variable shows a correlation coefficient of 0.778, promotion (X2) of 0.723, brand image (X3) of 0.804, and product quality (X4) of 0.785, with a significance value (2-tailed) of 0.000 for each variable.
Strategi Pemasaran dalam Memperluas Pangsa Pasar PT Astra Daihatsu: Kajian terhadap Implementasi Digital Marketing dan Relationship Marketing Nur Mentari; Deri Monata; Rika Mitaliani
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 3 (2026): Juli
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i3.200

Abstract

Changes in consumer behavior and the rapid advancement of digital technology have encouraged automotive companies to adopt more adaptive marketing strategies to maintain competitiveness and expand market share. This study aims to analyze the implementation of PT Astra Daihatsu's marketing strategy in expanding its market share through a conceptual review approach. The study employed a conceptual review method by examining relevant literature on digital marketing, Relationship Marketing, marketing mix, customer experience, and market expansion. The sources consisted of scientific journal articles, academic books, industry reports, and official publications, primarily published between 2021 and 2025. The analysis was conducted through literature identification, thematic classification, and conceptual synthesis to develop a comprehensive understanding of PT Astra Daihatsu's marketing strategy. The findings indicate that the integration of digital marketing, Relationship Marketing, and the marketing mix enhances brand awareness, customer experience, customer satisfaction, and customer loyalty, thereby contributing to sustainable market expansion. Digital transformation through social media, corporate websites, mobile applications, and technology-based after-sales services has become a strategic factor in strengthening long-term customer relationships. Theoretically, this study reinforces the perspectives of Marketing 5.0 and Relationship Marketing by proposing a conceptual synthesis of integrated marketing strategies for market expansion. Practically, the findings provide valuable insights for automotive companies in developing adaptive, innovative, and customer-oriented marketing strategies to respond effectively to the dynamics of the digital business environment.
Co-Authors Deri Hatta Deri Monata Nur Mentari Nur Mentari