Wahyu Indra Permata
Universitas Logistik dan Bisnis Internasional, Bandung, Indonesia

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The Influence of Digital Transformation Dimensions on Operational Efficiency and Logistics Service Performance at KCU Padang PT Pos Indonesia Wahyu Indra Permata; Maniah Maniah; Melia Eka Lestiani
Siber Journal of Transportation and Logistics Vol. 4 No. 1 (2026): (SJTL) Siber Journal of Transportation and Logistics (April - June 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v4i1.795

Abstract

This study examines the influence of three digital transformation dimensions, technology adoption, digital HR readiness, and top management support, on operational efficiency and logistics service performance at PT Pos Indonesia's Padang Main Branch Office. Using the TOE Framework and PLS-SEM with SmartPLS 4.0, data from 58 employees were analyzed. Five of six hypotheses were supported, revealing a previously undocumented cross dimensional pattern, digital HR readiness emerged as the strongest predictor of operational efficiency (β = 0.553, f² = 0.485), while technology adoption and top management support more strongly influenced service performance. The model explains 77.2% and 69.8% of variance respectively. These findings indicate that internal efficiency is primarily determined by human readiness, while customer facing service quality is driven by the combination of technology and leadership.