Fanji Wijaya
Universitas Pendidikan Indonesia

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Value Crisis in SMEs Branding Communication: A Systematic and Bibliometric Study of Business Ethics Transformation Sri Hartati; Edwin Karim; Naufal Shayed Alam; Fanji Wijaya
Jurnal Moral Kemasyarakatan Vol 10 No 2 (2025): Volume 10, Nomor 2 - Desember 2025
Publisher : Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jmk.v10i1.12340

Abstract

In today’s complex digital and ethical business environment, MSMEs face increasing tension between market-driven branding strategies and the integration of authentic ethical values. This study identifies a core problem in the literature: a persistent fragmentation between performance-oriented branding and ethics-oriented communication within MSME practices. Using a Systematic Literature Review (SLR) guided by PRISMA 2020 and supported by bibliometric tools (Bibliometrix and VOSviewer), we analyzed 79 Scopus-indexed articles published between 2015 and 2025. The analysis reveals three dominant conceptual clusters: (1) digital branding and social media, (2) sustainability and CSR integration, and (3) ethical legitimacy and stakeholder value. Despite increasing attention to sustainability, ethical dimensions often remain symbolic or fragmented. As a response, this study proposes a novel framework integrating digital strategy, value-based sustainability, and ethical stakeholder legitimacy. The study contributes a conceptual foundation for future research and offers practical guidance for branding strategies that are not only performative but also ethically grounded and socially legitimate.
Strategic Human Resource Management in Social Enterprises: A Systematic Review of Practices and Challenges Fanji Wijaya; Syamsul Hadi Senen
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 2 (2024): December
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i2.2821

Abstract

Strategic Human Resource Management (SHRM) has evolved to align human resource practices with organizational objectives to enhance performance and create competitive advantages. This study reviews the application of SHRM in social enterprises (SEs) that balance social impact and financial sustainability. A systematic review methodology was used to identify and analyze various SHRM practices implemented in social enterprises, as well as to evaluate the challenges faced by the sector. This study explored the scientific literature by analyzing strategic HRM in social enterprises using bibliometrics. The researcher then conducted keywords on the Scopus database (Scopus.com). The analysis results showed that 261,499 articles were collected. The researcher used Program R to conduct the bibliometric analysis. SEs adopt innovative HR practices like value-based recruitment, tailored training programs, volunteer management, and adaptive performance evaluations to align employee values with organizational missions while promoting inclusivity and retention despite resource constraints. However, SE face challenges such as financial limitations, skill mismatches, high turnover, cultural diversity, and stakeholder pressures. To address these issues, SEs must innovate HR strategies that integrate sustainability and stakeholder expectations. This study highlights an increase in SHRM research within SEs driven by sustainability concerns and the complexity of workforce management. Through thematic analysis, two main clusters emerge: sustainable development and human-organization dimensions, illustrating the link between strategic HR decisions, employee engagement, and organizational outcomes. Despite growth, a decline in citation count suggests the need for better research accessibility, collaboration, and quality. This research emphasizes SHRM’s importance in supporting SEs’ dual missions and managing tensions between social and economic goals. Future research should explore cross-regional dynamics, technology integration, and stakeholder engagement to enhance SHRM’s practical and theoretical contributions and ensure SEs can better achieve sustainable social impact. This study employed a systematic review methodology, collecting data from the existing literature, and conducting thematic analysis to explore trends and gaps in SHRM practices for SEs.