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This Author published in this journals
All Journal Jurnal Moral Kemasyarakatan Journal of Social Entrepreneurship Theory and Practice International Journal of Entrepreneurship and Sustainability Studies
Fanji Wijaya
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Value Crisis in SMEs Branding Communication: A Systematic and Bibliometric Study of Business Ethics Transformation Sri Hartati; Edwin Karim; Naufal Shayed Alam; Fanji Wijaya
Jurnal Moral Kemasyarakatan Vol 10 No 2 (2025): Volume 10, Nomor 2 - Desember 2025
Publisher : Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jmk.v10i1.12340

Abstract

In today’s complex digital and ethical business environment, MSMEs face increasing tension between market-driven branding strategies and the integration of authentic ethical values. This study identifies a core problem in the literature: a persistent fragmentation between performance-oriented branding and ethics-oriented communication within MSME practices. Using a Systematic Literature Review (SLR) guided by PRISMA 2020 and supported by bibliometric tools (Bibliometrix and VOSviewer), we analyzed 79 Scopus-indexed articles published between 2015 and 2025. The analysis reveals three dominant conceptual clusters: (1) digital branding and social media, (2) sustainability and CSR integration, and (3) ethical legitimacy and stakeholder value. Despite increasing attention to sustainability, ethical dimensions often remain symbolic or fragmented. As a response, this study proposes a novel framework integrating digital strategy, value-based sustainability, and ethical stakeholder legitimacy. The study contributes a conceptual foundation for future research and offers practical guidance for branding strategies that are not only performative but also ethically grounded and socially legitimate.
Strategic Human Resource Management in Social Enterprises: A Systematic Review of Practices and Challenges Fanji Wijaya; Syamsul Hadi Senen
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 2 (2024): December
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i2.2821

Abstract

Strategic Human Resource Management (SHRM) has evolved to align human resource practices with organizational objectives to enhance performance and create competitive advantages. This study reviews the application of SHRM in social enterprises (SEs) that balance social impact and financial sustainability. A systematic review methodology was used to identify and analyze various SHRM practices implemented in social enterprises, as well as to evaluate the challenges faced by the sector. This study explored the scientific literature by analyzing strategic HRM in social enterprises using bibliometrics. The researcher then conducted keywords on the Scopus database (Scopus.com). The analysis results showed that 261,499 articles were collected. The researcher used Program R to conduct the bibliometric analysis. SEs adopt innovative HR practices like value-based recruitment, tailored training programs, volunteer management, and adaptive performance evaluations to align employee values with organizational missions while promoting inclusivity and retention despite resource constraints. However, SE face challenges such as financial limitations, skill mismatches, high turnover, cultural diversity, and stakeholder pressures. To address these issues, SEs must innovate HR strategies that integrate sustainability and stakeholder expectations. This study highlights an increase in SHRM research within SEs driven by sustainability concerns and the complexity of workforce management. Through thematic analysis, two main clusters emerge: sustainable development and human-organization dimensions, illustrating the link between strategic HR decisions, employee engagement, and organizational outcomes. Despite growth, a decline in citation count suggests the need for better research accessibility, collaboration, and quality. This research emphasizes SHRM’s importance in supporting SEs’ dual missions and managing tensions between social and economic goals. Future research should explore cross-regional dynamics, technology integration, and stakeholder engagement to enhance SHRM’s practical and theoretical contributions and ensure SEs can better achieve sustainable social impact. This study employed a systematic review methodology, collecting data from the existing literature, and conducting thematic analysis to explore trends and gaps in SHRM practices for SEs.
A Systematic Literature Review of Investment Strategies in Perfect Capital Markets: Insights from the PRISMA Framework Fanji Wijaya; Ikaputera Waspada; Maya Sari
International Journal of Entrepreneurship and Sustainability Studies Vol. 4 No. 2 (2024): December
Publisher : UPT Publikasi Ilmiah UNISBA

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Abstract

Investment strategies in capital markets play a crucial role in optimizing returns and managing risk. This article reviews recent literature using the PRISMA framework to identify and analyze effective investment strategy approaches in flawless capital markets. There are 6,411 Scopus Databases, 1,336 databases on specific and Reports assessed for eligibility (n = 263), and studies included in the review (n = 12).  This study explores the integration of Environmental, Social, and Governance (ESG) and Socially Responsible Investment (SRI) strategies supported by data-driven quantitative models and cutting-edge technologies, such as machine learning and big data analytics. This research highlights the importance of cross-cultural and regional risk diversification strategies, as well as the implementation of advanced technologies, such as Backpropagation Neural Network (BPNN), in asset valuation and market prediction. Findings reveal that optimizing quantitative strategies with artificial intelligence enables more precise and responsive decision-making to market volatility, and data-driven approaches are particularly relevant in emerging economies to address liquidity risk and regulatory uncertainty. The reformulation of ownership and capital structure policies is proposed to encourage productive collaboration between foreign and domestic investors. In addition, innovation-based strategies, such as the use of digital coins and textual analysis of opinions, offer competitive advantages in an evolving capital market. This research emphasizes the importance of synergies between technological innovation and strategic investment policies to maximize opportunities in a dynamic global market and ensure long-term sustainability.
Co-Authors Edwin Karim Hartati, Sri Ikaputera Waspada Maya Sari Naufal Shayed Alam Syamsul Hadi Senen, Syamsul Hadi