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All Journal Journal of Business and Management Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of Innovation, Business and Entrepreneurship Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Hartati, Sri
Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of Institut Teknologi Bandung Students Satisfaction Level Towards Dimsum House Hafizh, Raiza Azkaril; Hartati, Sri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

"The increasing number of culinary restaurants in Bandung city is inseparable from the high interest of the public and tourists for the varied and innovative culinary needs, that lead to increase of competition between restaurants. This study specifically investigates dimsum business in Bandung city, and takes the Dimsum House restaurant as the main sample. Dimsum House facing a lot of competitors in that is spread in their current selling location. Therefore, for restaurants to win in the current competition, an analysis of customer satisfaction is needed to compete. Customer satisfaction is predicted to have four main determinants such as product quality, price, service quality, and easiness. The scope of customer is reduced to Institut Teknologi Bandung student as the main source of customers. The data of this study used quantitative and primary data from 305 respondents and measured by multi linear regression. The results show that only product quality is the main influences factor to customer satisfaction. Therefore, business owner and entrepreneurs are advised to focus on improving and fixing their product quality rather than price, service quality, and easiness.Keywords: Customer satisfaction, Product quality, Price, Service quality, Easiness, Business competition"
The Empirical Evidences of Physical Store Survival of Hijab Fashion Industry in Digital Era Diantika, Mei Rizki; Hartati, Sri
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

The trend of wearing hijab in Indonesia is booming today. But, Nowadays several fashion business which has physical store that had exist suddenly closed down, they can not survive because they cannot knowing their customer need, technology make a system changes.This research aims to recognize and understand how physical store survive in digital era especially in hijab company and develop strategy of Khalisa Hijab which is startup hijab in Bandung. This research using qualitative approach with in-depth interview. It has interviewed five informants from different hijab companies which have more than three physical store. The researcher focused on the strategic retail model that owned by those companies. To recognize and understand the strategic retail model in hijab companies, there are four elements that the researcher used. The elements is product, service, positioning, and technology which is adopted from Gustafsson and Gustavsson (2013). Based on the result, to be different and unique product, the hijab company can make design product which has ethnic style from Indonesian culture or the raw material should up to date such as using laser cut and hijab printing. The store environment should show the value of brand. Each hijab company should focus on their customer want and customer buying behavior and agile with the existing changes. Based on the result of the research, there are develop strategy that can be implemented in Khalisa Hijab. Khalisa Hijab should engages its customer with brand via website or social media. The brand of Khalisa Hijab should be known by society especially in Bandung. Then, it should produce authentic product that can be the identity of Khalisa Hijab.And maintain and manage the customers with discount and member card that always broadcast the customer via Instagram feed and stories for gaining loyal customer.Keywords: Digital Technology, Hijab Company, Physical Store, The Strategic Retail Model 
PEMBERDAYAAN PEREMPUAN NELAYAN MELALUI PELATIHAN DIVERSIFIKASI PRODUK OLAHAN IKAN DI DESA PANGANDARAN KABUPATEN PANGANDARAN Sri Hartati; Kartib Bayu; Eri Mustari; Ipit Zulfan; Yani Nurhayanti; Edwin Karim
Dharmakarya Vol 9, No 4 (2020): Desember, 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v9i4.31290

Abstract

Pemberdayaan masyarakat merupakan upaya untuk meningkatkan kemampuan dan potensi yang dimiliki oleh masyarakat sehingga mereka menjadi mampu mengaktualisasikan diri, harkat serta martabatnya secara maksimal untuk dapat mengembangkan diri secara mandiri. Kegiatan pelatihan ini ditujukan kepada perempuan nelayan di Desa Pangandaran. Sebagian besar perempuan nelayan ini memiliki aktivitas berjualan setiap hari libur ke Pantai Pangandaran. Tujuan pelatihan ini adalah untuk memberikan motivasi kepada perempuan nelayan dalam memanfaatkan peluang dengan membuat diversifikasi produk berbahan ikan. Tahapan pengabdian dilakukan mulai dari sosialisasi, pelaksanaan pengabdian dan evaluasi serta pendampingan. Hasil pelatihan menunjukkan terjadi peningkatan pemahaman terhdap materi yang disampaikan. Peserta sangat antusias dalam mengikuti kegiatan pemberdayaan yang dilakukan serta peserta menilai bahwa materi praktik yang disampaikan merupakan inovasi baru yang belum pernah diterima sebelumnya. Sebagian peserta telah mempraktikkan sendiri materi diversifikasi produk ikan untuk dikonsumsi oleh keluarga. Peserta lainnya memiliki ide untuk dijadikan peluang usaha sehingga diharapkan dapat membantu pendapatan keluarga.
PELATIHAN PEMASARAN PRODUK SECARA ONLINE MELALUI MEDIA SOSIAL BAGI PELAKU USAHA MIKRO DALAM ADAPTASI KEBIASAAN BARU DAN UPAYA KEBERLANJUTAN USAHA Sri Hartati; Nur Budi Mulyono; Kartib; Edwin Karim; Muhammad Ridwan Zaelani; Naufal Shayed Alam; Muhammad Lufhti Zulfiqor
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 2 (2021): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

AbstractThe current pandemic situation has affected many businesses, including business actors in Pangandaran Regency. Most of the business actors in Pangandaran cannot produce and some even stop completely. The enactment of PSBB and PPKM has resulted in changes in consumer behavior in buying products. Most of it is done online. This community service aims to improve the understanding and skills of MSMEs in using social media as a medium that can be used for marketing. The training participants totaled 23 people who were the Head of Poklahsar (Processing and Marketing Group) in Pangandaran Regency. Each Poklahsar has 5-10 members. The process of determining participants is carried out purposively. The training is carried out offline by adhering to health protocols. The materials presented were Entrepreneurial Motivation, Packaging Techniques, Product Photo Techniques using Mobile Phones and Techniques for uploading products to social media. Based on the processing of the service results questionnaire, it shows that the training participants (80%) have used social media but have not focused on being used for marketing. The social media used by participants were Facebook (75%), WhatsApp (20%) and Instagram (5%). Participants are very enthusiastic about participating in the training and really hope that it can be carried out continuously. The results of the training are expected to increase product sales, increase income and increase family welfare and quality of life for micro-enterprise families. In the long term, it is hoped that a digitalization model can be carried out for business actors in Pangandaran. AsbtrakSituasi pandemi saat ini mengakibatkan banyak usaha yang terdampak, termasuk pelaku usaha di Kabupaten Pangandaran. Sebagian besar pelaku usaha di Pangandaran tidak bisa berproduksi bahkan ada yang berhenti total. Diberlakukannya PSBB dan PPKM diantaranya mengakibatkan terjadinya perubahan perilaku konsumen dalam membeli produk. Sebagian besar dilakukan secara online.Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman serta keterampilan UMKM dalam penggunaan media sosial sebagai media yang dapat dimanfaatkan untuk pemasaran. Peserta pelatihan berjumlah 23 orang yang merupakan Ketua Poklahsar ( Kelompok Pengolah dan Pemasar) di Kabupaten Pangandaran. Setiap Poklahsar memiliki anggota 5-10 orang. Proses penentuan peserta dilakukan secara purposif.Pelatihan dilakukan secara offline dengan mentaati protokol kesehatan. Materi yang disampaikan yaitu Motivasi kewirausahaan, Teknik Pengemasan , Teknik Foto Produk dengan menggunakan Handphone serta Teknik mengupload produk ke media sosial. Berdasarkan pengolahan kuesioner hasil pengabdian menunjukkan bahwa peserta pelatihan (80 %) sudah mengggunakan media sosial namun belum fokus digunakan untuk pemasaran. Adapun media sosial yang digunakan oleh peserta adalah Facebook (75%), WhatsApp (20%) dan Instagram (5%). Peserta sangat antusias mengikuti pelatihan dan sangat berharap dapat dilakukan secara kontinyu. Hasil pelatihan diharapkan dapat meningkatkan penjualan produk, peningkatkan pendapatan serta peningkatan kesejahteraan keluarga dan kualitas hidup keluarga pelaku usaha mikro. Untuk jangka panjang diharapkan dapat dilakukannya model digitalisasi bagi pelaku usaha di Pangandaran.
PEMBERDAYAAN PEREMPUAN NELAYAN MELALUI METODE COMMUNITY BASED PARTICIPATORY Sri Hartati; Kartib Bayu; Eri Mustari; Edwin Karim
Bahasa Indonesia Vol 18 No 01 (2021): Sarwahita : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/sarwahita.181.9

Abstract

Community empowerment carried out by the government so far is an integral part of the effort to face national and global challenges. One of the focuses of community empowerment is aimed at fisherwomen. Empowerment of fisherwomen aims to change behavior, namely knowledge, attitudes and skills so that they are able to do so. a change in the use of coastal areas so as to improve community welfare. This service activity aims to find out the needs of fisherwomen in their spare time so that the programs or activities provided are in accordance with their needs. The method used in this service is Participatory Action Research (PAR) by involving fisherwomen in finding the problems faced and how to find solutions together. The results of the discussion found that there were problems faced by fisherwomen related to business opportunities and products that could be sold. The solution from the results of discussions, in-depth interviews and observations concluded that the business opportunity that can be done is to create new products (diversification) of processed fish that have the potential to be sold in their own environment as well as the community and visitors to Pangandaran beach. Product diversification activities are carried out through training using an adult learning approach (andragogy). Based on the statement of the training participants, it showed that 96 percent stated that participating in the training was very beneficial for the trainees, 95 stated that they were very happy to participate in the training, 96 percent stated that the material presented was in accordance with the needs of the participants and the method used was in accordance with the material presented by 90 percent and for the active participation of the training participants was 96.30 percent. Abstrak Pemberdayaan masyarakat yang dilakukan selama ini merupakan salah satu kesatuan dalam upaya menghadapi tantangan nasional maupun secara menyeluruh.Salah satu fokus pemberdayaan masyarakat ditujukan kepada perempuan nelayan.Pemberdayaan perempuan nelayan bertujuan untuk melakukan perubahan perilaku yaitu pengetahuan, sikap serta keterampilan agar masyrakat memiliki kemampuan untuk melakukan perubahan dalam pemanfaatan wilayah pantai sehingga mampu meningkatkan kesejahteraan masyarakat. Kegiatan pengabdian ini bertujuan untuk mengetahui kebutuhan perempuan nelayan dalam mengisi waktu luang sehingga program atau kegiatan yang diberikan sesuai dengan kebutuhan mereka. Metode yang digunakan dalam kegiatan pemberdayaan masyarakat ini adalah Community –Based Participatory Action dengan melibatkan perempuan nelayan dalam menemukan masalah yang dihadapi serta bagaimana menemukan solusinya secara bersama-sama . Hasil diskusi menemukan bahwa ada permasalahan yang dihadapi oleh perempuan nelayan berkaitan dengan masalah peluang usaha dan produk yang akan dapat dijual . Solusi dari hasil diskusi, interview secara mendalam serta observasi memperoleh kesimpulan bahwa peluang usaha yang dapat dilakukan adalah dengan membuat produk baru (diversifikasi) hasil olahan ikan yang memiliki potensi untuk dijual di lingkungan sendiri serta masyarakat dan pengunjung pantai Pangandaran. Kegiatan diversifikasi produk dilakukan melalui pelatihan dengan menggunakan pendekatan belajar orang dewasa (andragogy). Berdasarkan pernyataan peserta pelatihan menujukkan bahwa 96 persen menyatakan bahwa mengikuti pelatihan sangat bermanfaat bagi peserta pelatihan, 95 menyatakan sangat senang mengikuti pelatihan, 96 persen menyatakan materi pelatihan yang disampaikan sesuai dengan kebutuhan peserta dan metode yang digunakan sudah sesuai dengan materi yang disampaikan sebesar 90 persen dan untuk keaktipan partisipasi peserta pelatihan sebesar 96,30 persen.
Management Model of Village Owned Enterprises (BUMDes) Kartib Bayu; Sri Hartati
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i7.5011

Abstract

Village Owned Enterprises (BUMDes) are business entities whose capital is wholly or largely owned by the village through direct equity participation from village assets. BUMDes as an economic institution with business capital is built on community initiatives and adheres to the principle of independence. The approach method in completing the program is the individual approach, institutional group approach and the library approach. Based on the results of the activities, it was found that (1) Exploration of Bumdes business potential must pay attention to local resources and the competence and commitment of the village community. (2) Bumdes Business Management must be able to integrate community businesses (UMKM) with Bumdes Businesses that are mutually supportive and mutually beneficial. (3) Bumdes business development is carried out in an integrated, synergistic and integrated manner from various stakeholders in one rural area.
Co-Authors Diantika, Mei Rizki Edwin Karim Eri Mustari Hafizh, Raiza Azkaril Ipit Zulfan Kartib Kartib Bayu Kartib Bayu Kartib Bayu Muhammad Lufhti Zulfiqor Muhammad Ridwan Zaelani Naufal Shayed Alam Nur Budi Mulyono Yani Nurhayanti