Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal Economics Technology and Entrepreneur
Aghnia Ghaida
Universitas Cipasung Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MODEL KUANTITATIF DAYA SAING UMKM KULINER: PENGARUH INOVASI PRODUK, HARGA, LOKASI PADA RIZKY SNACK Aghnia Ghaida; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2499

Abstract

The increasingly competitive landscape for MSMEs compels business owners to enhance their competitiveness through various strategies, such as product innovation, pricing, and location. This study aims to examine and analyze the impact of product innovation, pricing, and location on the competitive advantage of the MSME "Rizky Snack" in Garut Regency. A quantitative approach was employed, utilizing a survey method in which questionnaires were distributed to Rizky Snack consumers. The data were analyzed using SPSS software and multiple linear regression analysis. The results indicate that product innovation, pricing, and location have a positive and significant effect on the competitiveness of Rizky Snack. Consequently, it can be concluded that enhancing product innovation, implementing competitive pricing strategies, and selecting an optimal location can boost Rizky Snack's competitive advantage in Garut Regency, thereby helping the business maintain its market position and navigate the evolving competitive landscape
Co-Authors Alfin Nur Arifah Alfin Rina madyasari Yudi Setia Rachmanda