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All Journal Jurnal Sahid Mengabdi
Keris Kartono
Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM OLEH-OLEH KHAS KECAMATAN PAMIJAHAN KABUPATEN BOGOR : PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM OLEH-OLEH KHAS KECAMATAN PAMIJAHAN KABUPATEN BOGOR Dewi Purwati; Susi Melinasari; Keris Kartono
SAHID MENGABDI: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 5 No 01 (2026): Juni 2026
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidmengabdijurnalpengabdianmasyarakatinstitutagamaislamsahidbogor.v5i01.1084

Abstract

Pamijahan District, Bogor Regency, has significant tourism potential, but Micro, Small, and Medium Enterprises (MSMEs) producing local souvenirs still rely on traditional marketing. This lack of a digital footprint hinders the competitiveness of local products in an increasingly modern market. This community service initiative aims to bridge this digital divide through digital marketing training, focusing on visual design using the Canva platform. The Participatory Action Research (PAR) method involved active community participation, from problem identification and discussion to hands-on action implementation, to evaluation. The mentoring program demonstrated improved skills among MSMEs in compiling digital product catalogs, designing business logos, applying color psychology, and creating aesthetic promotional content for social media. The use of Canva features has proven effective in enhancing the perceived value and professionalism of MSME products. In conclusion, this training has successfully increased the independence and digital competitiveness of Pamijahan MSMEs, opened up opportunities for market share expansion, and contributed to improving the economic well-being of the community in the tourism area.
PENGUATAN UMKM DAN LITERASI KEUANGAN SYARIAH DI PEDESAAN DI DESA CURUG BITUNG, KECAMATAN NANGGUNG, KABUPATEN BOGOR: PENGUATAN UMKM DAN LITERASI KEUANGAN SYARIAH DI PEDESAAN DI DESA CURUG BITUNG, KECAMATAN NANGGUNG, KABUPATEN BOGOR Susi Melinasari; Dewi Purwati; Keris Kartono
SAHID MENGABDI: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 5 No 01 (2026): Juni 2026
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidmengabdijurnalpengabdianmasyarakatinstitutagamaislamsahidbogor.v5i01.1085

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Curug Bitung Village play a vital role but experience stagnation due to low financial and managerial literacy, as well as vulnerability to exploitative financial practices such as illegal online loans and loan sharks. This community service program aims to provide integrated education on Sharia Financial Literacy so that MSME actors can avoid MAGHRIB practices (Maysir, Gharar, Riba). The method used is Participatory Action Research (PAR), which actively involves the community through five stages: social mapping, focus group discussions (FGD), action planning, workshop implementation, and evaluation. The results show that the majority of micro-scale MSMEs successfully classified their businesses, deconstructed misconceptions about daily transactions, and practiced simple cash flow management using a Pocket Cash Book to separate personal and business finances. In addition, there was a transformation in the residents' financial attitudes in controlling consumptive behavior by distinguishing needs and wants based on theological-spiritual values. In conclusion, this integrated educational intervention successfully equipped residents with sound managerial skills and a strong ideological fortress to advance rural MSMEs.
Co-Authors Dewi Purwati Susi Melinasari