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All Journal Prosiding Seminar Nasional Ilmu Pendidikan
Nurpazillah H
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Arts Economics, Econometrics & Finance Education Public Health Social Sciences

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Analisis Penggunaan Media Sosial Membentuk Perilaku Konsumtif pada Generasi Muda Nurasiah Nurasiah; Naufiza Rahma Lusiani; Nurpazillah H; Rohadi Rohadi; Diki Jamaluddin Ikhsan
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 3 No. 1 (2026): Juni: Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v3i1.222

Abstract

The development of social media has transformed many aspects of young people's lives, particularly in the way they consume information, adopt lifestyles, and interact in the digital world. This study aims to examine how social media use influences the formation of consumerist behavior among young people and its impact on social, psychological, and economic conditions. The research employs a qualitative approach using a literature review method. This method involves examining various journals, books, scientific articles, and documents related to the research topic. The findings indicate that social media is not only used for communication and information seeking but has also become a platform that shapes perceptions of needs, lifestyles, and social identity. Exposure to promotional content, digital trends, influencers, and the culture of following popular developments encourages young people to engage in consumption driven more by desires than by actual needs. In addition to affecting spending patterns, consumerist behavior also influences psychological well-being, social relationships, and individuals' ability to manage their finances. Therefore, strengthening digital literacy and financial literacy is essential to enable young people to use social media wisely and responsibly.
Co-Authors Diki Jamaluddin Ikhsan Naufiza Rahma Lusiani Nurasiah Nurasiah Rohadi Rohadi