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All Journal Abdimas Indonesian Journal
Etika Etika
Universitas Riau
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pelatihan Inovasi Produk Ramah Lingkungan untuk Meningkatkan Daya Saing UMKM di Kawasan Wisata Taman Bunga Okura Mariaty Ibrahim; Etika Etika; Elti Martina; M. Zacky Faluti; Nurul Asyifa; Yogi Prambudi
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1781

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth and enhancing the competitiveness of tourism destinations through the provision of products and services that meet tourists' needs. However, many MSME actors in tourism areas still face limitations in developing innovative products based on environmental sustainability principles. This community service program aimed to enhance the capacity of MSME actors in developing environmentally friendly products through product innovation training conducted in the Taman Bunga Okura Tourism Area, Pekanbaru. The program was implemented using a community education approach in the form of educational seminars, focus group discussions (FGDs), and participatory approaches through direct training for MSME participants. The activities included needs assessment, preparation of training materials, presentation of eco-friendly product concepts, interactive discussions, case studies, and simulations of product development based on local resources. The results indicated an improvement in participants' understanding of sustainable business concepts, the utilization of environmentally friendly materials, and awareness of market opportunities for green products in the tourism sector. Furthermore, participants gained a better understanding of the importance of packaging innovation, waste reduction, and the optimization of local potential as strategies for enhancing business competitiveness. This program is expected to contribute to strengthening tourism-based MSMEs and promoting more environmentally sustainable local economic development.
Pemberdayaan Rumah Tangga Melalui Pelatihan Usaha Rumahan Inovatif dan Digital Marketing sebagai Upaya Peningkatan Pendapatan Berkelanjutan di Kelurahan Sekip Kota Pekanbaru Mariaty Ibrahim; Mashur Fadli; Jeneva Augustin; Etika Etika
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1782

Abstract

Household empowerment is a crucial strategy for enhancing community well-being and reducing families' economic dependency. While the Sekip Urban Village in Pekanbaru City possesses significant human resource potential, many households still face limitations in developing productive enterprises and leveraging digital technology for marketing purposes. The methods employed included awareness-raising sessions, training workshops, hands-on practice, and ongoing guidance to assist participants in developing home-based business products and utilizing digital media for promotion and sales. The results indicate that participants improved their knowledge and skills in managing home-based businesses, creating products with higher added value, and utilizing digital platforms to expand market reach. Furthermore, participants demonstrated increased entrepreneurial motivation and a readiness to develop their businesses independently. Consequently, training in innovative home-based business practices and digital marketing serves as an effective approach to empowering households and supporting sustainable family income growth in the Sekip Urban Village, Pekanbaru City.
Co-Authors Augustin, Jeneva Elti Martina Fadli, Mashur M. Zacky Faluti Mariaty Ibrahim Nurul Asyifa Yogi Prambudi