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Fadli, Mashur
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Kapabilitas Badan Usaha Milik Desa (Bumdes) Dalam Pengembangan Ekonomi Lokal Rd. Siti Sofro Sidiq; Resdati Resdati; Mashur Fadli; Teguh Widodo; Seger Sugiyanto
ijd-demos Volume 4 Issue 2 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i2.265

Abstract

Badan Usaha Milik Desa (BumDes) menjadi penggerak ekonomi pedesaan yang berbasis pada potensi lokal. Namun, tidak semua BUMDes memiliki kemampuan dan bekerja secara optimal melaksanakan fungsinya. Penelitian ini dilakukan di Koto Tibun Kampar Riau, melihat dan menganalisis sejauh apa kapabilitas BUMDes dalam mengembangkan potensi ekonomi lokal di wilayah tersebut. Kami menggunakan pendekatan kualitatif, melakukan observasi dan wawancara, serta analisis temuan secara deskriptif. Temuan penelitian ini bahwa secara khusus BUMDes Koto Tibun telah bekerja dengan baik, mengembangkan potensi ekonomi lokal khususnya sektor perikanan. BUMDes berperan melalui unit usaha simpan pinjam yang memberi peluang modal bagi masyarakat. Komponen modal sosial yang paling menonjol dan menjadi pengikat antara BUMDes dan masyarakat adalah kepercayaan, jaringan dan kepedulian, sementara unsur yang lemah terletak pada norma. Ada beberapa masyarakat yang meminjam modal tidak membayar tepat waktu bahkan selain tidak menepati kesepakatan tertulis, terkadang mereka melanggar kesepakatan negosiasi atau yang sifatnya dibentuk atas azas musyawarah kekeluargaan. Untuk menjaga kinerja BUMDes komponen tersebut memerlukan perhatian khusus dan perlu dilakukan upaya penyadaran maupun pemahaman mengenai hak serta kewajiban masing-masing pihak.
The Effect of Pricing and Promotion on Consumer Purchase Decisions of Suzuki Car at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru Mashur Fadli; Meyzi Heriyanto; Lie Othman
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.204 KB)

Abstract

This study aims to determine the effect of pricing and promotion on consumer purchasing decisions to determine whether pricing and promotion are effective as a marketing strategy in improving consumer purchasing decisions at Suzuki Car Dealer Companies in Pekanbaru. This study uses quantitative methods with the type of explanatory research, and uses primary data. Data was collected through a questionnaire consisting of 28 questions. The sample consists of 100 consumer respondents from a population of 100 consumers using purposive sampling technique. Research data were collected using a questionnaire that was measured using a Likert scale and processed using multiple regression statistical analysis techniques through SPSS version 25.0. The results of the study found that: 1) Pricing and promotion have a significant effect on consumer purchasing decisions, 2) Pricing has a significant effect on consumer purchasing decisions,3) Promotion has a significant effect on consumer purchasing decisions. The implications of research, pricing and promotion as an effective marketing strategy in improving consumer purchasing decisions, either simultaneously or partially.
Implementation of Innovation-Based Corporate Social Responsibility Program at PT Pertamina Refinery Unit II Sei Pakning in Fostering the Entrepreneurial Spirit of Micro, Small, and Medium Enterprises Seno Andri; Mandataris Mandataris; Ruzikna Ruzikna; Endang Sutrisna; Mashur Fadli
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5799

Abstract

The purpose of this study is to see the extent to which implementation of innovation-based corporate social responsibility program at PT Pertamina Refinery Unit II Sei Pakning in fostering the entrepreneurial spirit of micro, small, and medium enterprises. This type of research uses a mixed method. The selection of informants is carried out using a purposive technique consisting of the Camat, Village Head, Manager of PT Pertamina Refinery Unit II Sei Pakning, Corporate Social Responsibility Team, Head of Farmer Groups and Community Actors of Micro, Small, and Medium Enterprises. Methods of data collection is done by means of observation, interviews, questionnaires and documentation. In quantitative data analysis technique is to use statistical analysis. The results show that product innovation, process innovation, method innovation, strategy innovation, and system innovation have a significant effect on entrepreneurial spirit. The suggestion from this research is that it is better for PT Pertamina Refinery Unit II Sei Pakning made improvements to the innovations of the corporate social responsibility program that they had carried out, especially in the innovation of the system that was carried out in order to continue to involve the district and village governments, so that there was support from both parties for the progress of the assisted the entrepreneurial spirit of micro, small, and medium enterprises.
Marketing Policy for Micro, Small, and Medium Enterprises Products After the COVID-19 Pandemic in Sontang Village, Bonai Darussalam District, Rokan Hulu Regency, Riau Indonesia (Study: Salai Fish Products (Smoked Fish)) Nurman Nurman; Hamsal Hamsal; Mashur Fadli
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.844 KB) | DOI: 10.35877/454RI.qems1254

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are economic businesses carried out by the lower middle class. This business aims to grow and develop its business to support efforts to reduce poverty and poverty and provide new job opportunities. In general, there are three (3) types of businesses that include MSMEs, namely (1) culinary businesses, (2) fashion businesses, and (3) agribusiness businesses. Making salai fish is a culinary business. The raw materials from fishermen's catches are then processed into the final product, which has added value. The object of this study is marketing policies ranging from products, prices, and distribution to promotions. The results showed that procedures in the field of production if you want to increase the income of the production process are carried out twice a week, policies in the area of prices depend on the high low purchasing power of end consumers, policies in the place of distribution try to shorten distribution channels because the longer the distribution channel affects income, and procedures in the business of promotion if the interest of end consumers decreases, it is thought that it is necessary to collaborate with partners such as houses eating, self-service and other services, expanding the market can be done by communicating, increasing selling places and increasing promotions by utilizing online media so that any product produced is sold out, and it is also suggested to MSME entrepreneurs to start cultivating river fish for the long term of the salai fish business
IMPLEMENTATION OF INNOVATION-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM at PT. PERTAMINA REFINERY UNIT (RU) II SEI. PAKNING IN FOSTERING THE ENTREPRENEURIAL SPIRIT OF MIKRO, SMALL,and MEDIUM ENTERPRISES Mandataris Mandataris; Seno Andri; Ruzikna Ruzikna; Endang Sutrisna; Mashur Fadli
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.143

Abstract

CSR Program of PT. Pertamina RU II Sei Pakning is no longer a charity but is already in the form of a CSR program which is directed to increase people's income through the development ofmicro, small, and medium enterprises. Innovation is not only carried out in the product form of the program, but also innovation in processes, methods, strategies and systems. The goal is that the fosteredmicro, small, and medium enterprisesin the future can exist and be independent. The purpose of this study is to see the extent to which the implementation of the innovation-based CSR program in fostering the entrepreneurial spirit of themicro, small, and medium enterprisescommunity in Sei. Pakning. This type of research uses a mixed method. Methods of data collection is done by means of observation, interviews, questionnaires and documentation. The results showed that the implementation of the innovation-based CSR program at PT. Pertamina RU II Sei. Pakning has not been able to fully cultivate the entrepreneurial spirit of the assistedmicro, small, and medium enterprises. Statistical tests show that there is a significant effect of CSR program innovation consisting of product innovation, process, method, strategy and system on the entrepreneurial spirit of fosteredmicro, small, and medium enterprises. For this reason, it is better for Pertamina RU II Sei. Pakning made improvements to the innovations from the CSR Program they had carried out.
Inovasi Produk sebagai Variabel Mediasi Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan dalam Meningkatkan Keunggulan Bersaing Sektor UMKM Olahan Ikan Patin di Kampung Patin, Desa Koto Mesjid, Kecamatan XIII Koto Kampar Mashur Fadli; Meyzi Heriyanto; Kasmirudin Kasmirudin; Lie Othman
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.378-386

Abstract

variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents and the statistical technique Partial Least Square (PLS) was used to process the data. The results of the study confirm that there is a significant effect of market orientation on product innovation and competitive advantage, both direct and indirect effects through the mediation of product innovation variables. The entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly through the product innovation variable, but some other factors or variables affect the competitive advantage variable.
Pengaruh Kualitas Pelayanan melalui Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Perkebunan Nusantara V Pekanbaru Mashur Fadli; Jeneva Augustin; Fatimah Zahara
Jurnal Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i1.46288

Abstract

This study aims to determine the effect of service quality through a corporate image on customer loyalty at PT Perkebunan Nusantara V Pekanbaru. This study uses a quantitative method in the type of explanatory research and uses primary data. Data collection was carried out using a questionnaire consisting of 26 questions and a sample consisting of 50 respondents using the census method. Research data was collected using a questionnaire that was measured using a Likert scale and processed using SEM PLS 3.2.9 to process data and test hypotheses. The results showed that service quality significantly impacts corporate image and customer loyalty, both direct and indirect effects through the mediation of corporate image variables. In addition, the corporate image variable shows a significant direct impact on customer loyalty variables.Penelitian ini bertujuan untuk mengukur kualitas pelayanan dan citra perusahaan sebagai variabel mediasi dalam meningkatkan loyalitas pelanggan pada PT. Perkebunan Nusantara V Pekanbaru. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Data primer dikumpulkan melalui survei terhadap 50 responden dengan sampel sensus dan teknik statistik Partial Least Square (PLS) untuk mengolah data dan menguji hipotesis. Hasil penelitian menunjukkan adanya pengaruh signifikan kualitas pelayanan terhadap citra perusahaan dan loyalitas pelanggan, baik pengaruh langsung maupun tidak langsung melalui mediasi variabel citra perusahaan. Variabel citra perusahaan menunjukkan pengaruh langsung signifikan terhadap variabel loyalitas pelanggan
Pengaruh Atribut Produk, Penetapan Harga dan Media Sosial Terhadap Keputusan Pembelian pada Nolan Jersey Pekanbaru Alfian Rizqy Mauliddin; Mashur Fadli
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7939553

Abstract

This study aims to determine the effect of product attributes, pricing and social media on purchase decisions at Nolan Jersey Pekanbaru. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 100 respondents who were determined using accidental sampling and using a questionnaire for data collection techniques. From data analysis with measurement models, structural models and hypothesis testing, the results show that product attributes have a positive and significant effect on purchasing decisions with a path value of 0.000 <0.05 and t-statistic 5,077 > 1.96, pricing has a positive and significant effect on decisions purchases with a path value of 0.005 <0.05 and t-statistic 2,845 > 1.96, and social media has a positive and significant effect on purchasing decisions with a path value of 0.000 <0.05 and t-statistic 4,447 > 1.96.
THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL MEDIA AND WORD OF MOUTH ON CONSUMER'S BUYING INTEREST IN TANJUNG BALAI KARIMUN'S POTOCOFFEE MILKSHAKE Aprizal Bahana Nusantara; Mashur Fadli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of store atmosphere, social media and word of mouth on consumers' buying interest in Potocoffee Milkshake Tanjung Balai Karimun. This study uses the method used in this study is descriptive and quantitative statistics with explanatory research models. Data collection was carried out using a questionnaire consisting of 34 statements and the sample consisted of 100 respondents using the accidental sampling method. Research data was collected using a questionnaire that was measured using a Likert scale and processed using SEM PLS 4 to process data and test hypotheses. The results of the study show that the influence of store atmosphere, social media and word of mouth has a significant effect on consumer buying interest. Keywords: Store Atmosphere, Media Social, Word Of Mouth, Consumer Buying Interest
Pengaruh Digital Marketing, Kualitas Pelayanan dan Store Atmosphere Terhadap Minat Beli Konsumen Hesty Sepsada; Mashur Fadli
JLEB: Journal of Law, Education and Business Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v1i2.1044

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kualitas pelayanan dan store atmosphere terhadap minat beli konsumen di toko PM Collection Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dan kuantitatif dengan model penelitian explanatory. Sampel dalam penelitian ini berjumlah 100 responden yang ditentukan dengan menggunakan accidental sampling dan menggunakan kuesioner untuk teknik pengumpulan data. Dari analisis data dengan model pengukuran, model struktural dan pengujian hipotesis, ditemukan bahwa pemasaran digital berpengaruh positif dan signifikan terhadap minat beli konsumen, kualitas layanan berpengaruh positif dan tidak signifikan terhadap minat beli konsumen, dan store atmosphere berpengaruh positif dan tidak signifikan. berpengaruh signifikan terhadap minat beli konsumen.
Co-Authors Achmad Fajri Febrian Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Amalia Ananda Amanda, Sephia Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Augustin, Jeneva Cindy Artha Ully Tampubolon Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Evawani Elysa Lubis Fatimah Zahara Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ismandianto Isril Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Muhammad, Fahmi Musadad Musadad Nurita, Riau Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Ringgo Eldapi Yozani Risem Candina Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Solly Aryza Suri Amilia Suryalena, Suryalena syafrizal Syahroni Alby Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema