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All Journal Jurnal Pengabdian Tangerang Selatan
Safannah Muslimatin Rinahandahani
Universitas Pamulang
Economics, Econometrics & Finance Education Social Sciences

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MEMBANGUN LOYALITAS BRAND MELALUI STORYTELLING DI MEDIA SOSIAL DI SMA PGRI 2 DEPOK Farisah Anggraini; Ahmad Rizal; Safannah Muslimatin Rinahandahani
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/myg1aa69

Abstract

This Community Service Program (PKM) was conducted at SMA PGRI 2 Depok with the aim of providing students with an understanding of the importance of storytelling strategies in building brand loyalty through social media. The rapid development of social media has made the ability to create engaging and communicative content one of the essential skills in the digital era. Through this program, participants were educated on the concepts of branding, consumer loyalty, and effective storytelling techniques in digital content creation.
Co-Authors Ahmad Rizal Farisah Anggraini