MEMBANGUN LOYALITAS BRAND MELALUI STORYTELLING DI MEDIA SOSIAL DI SMA PGRI 2 DEPOK

Farisah Anggraini (Universitas Pamulang)
Ahmad Rizal (Universitas Pamulang)
Safannah Muslimatin Rinahandahani (Universitas Pamulang)

Jurnal Pengabdian Tangerang Selatan
Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan

This Community Service Program (PKM) was conducted at SMA PGRI 2 Depok with the aim of providing students with an understanding of the importance of storytelling strategies in building brand loyalty through social media. The rapid development of social media has made the ability to create engaging and communicative content one of the essential skills in the digital era. Through this program, participants were educated on the concepts of branding, consumer loyalty, and effective storytelling techniques in digital content creation.