Heru Ahya
Universitas Bina Bangsa

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PENDAMPINGAN PENGUATAN STRATEGI BERTAHAN USAHA MIKRO BONTOT DOMAS DALAM MENGHADAPI PERSAINGAN KULINER MODERN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA DOMAS Michael Tedi Fernando Gurning; Heru Ahya; Muchyar Hadi; Ade Fauzi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.258

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development and preserving traditional products. This community service activity was conducted with Bontot MSMEs in Domas Village, Pontang District, Serang Regency, Banten Province. The activity aimed to strengthen business sustainability strategies, improve marketing capabilities, and enhance the competitiveness of traditional culinary products. The methods and prosedures used included observation, interviews, socialization, and mentoring through a participatory approach. The results showed that Bontot business actors have implemented various survival strategies, such as maintaining product quality, improving customer service, utilizing social media promotion, and managing production efficiently. The activity also increased participants’ understanding of digital marketing, business development, and local economic potential. Furthermore, the existence of Bontot MSMEs contributes to employment opportunities and supports the local fisheries supply chain. Therefore, strengthening MSME capacity is essential to ensure business sustainability and community welfare.
MEMBANGUN REMAJA BERKARAKTER DAN BERANI MENOLAK PENGARUH NEGATIF LINGKUNGAN MELALUI KEGIATAN EDUKASI: “BERANI MENOLAK DI TENGAH ARUS” DI SMPN 02 PONTANG SERANG Siswandy Siswandy; Raden Irna Afriani; Rohyudi Rohyudi; Tri Utami; Siti Halimah; Heru Ahya; Salsabilla Juwita Ledy Puspita
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 2 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i2.270

Abstract

Adolescent development is strongly influenced by peer relationships, school environments, and social interactions that may encourage either positive or negative behavior. This community service activity aimed to strengthen students’ character and courage to reject negative environmental influences through an educational seminar entitled “Dare to Be Different in the Current” at SMPN 02 Pontang Serang. The activity was conducted on Wednesday, August 5, 2026, involving ninth-grade students. The implementation method included preparation, coordination with the school, educational material delivery, interactive discussions, question-and-answer sessions, character reinforcement, and evaluation of participant responses. Two speakers, Jagat Satria Abdurohkhman and Andriyan Syah, S.Pd., delivered materials focusing on character development, responsible decision-making, self-confidence, positive peer relationships, and strategies for responding to negative invitations. The activity received positive support from the school principal and active participation from students. The results indicated that the seminar provided students with additional understanding regarding the importance of maintaining positive behavior, selecting supportive social environments, and having the courage to make responsible decisions. The activity is expected to serve as an initial effort to strengthen character education and prevent negative adolescent behavior through continuous collaboration between schools, teachers, students, and community partners. Adolescent development is strongly influenced by peer relationships, school environments, and social interactions that may encourage either positive or negative behavior. This community service activity aimed to strengthen students’ character and courage to reject negative environmental influences through an educational seminar entitled “Dare to Be Different in the Current” at SMPN 02 Pontang Serang. The activity was conducted on Wednesday, August 5, 2026, involving ninth-grade students. The implementation method included preparation, coordination with the school, educational material delivery, interactive discussions, question-and-answer sessions, character reinforcement, and evaluation of participant responses. Two speakers, Jagat Satria Abdurohkhman and Andriyan Syah, S.Pd., delivered materials focusing on character development, responsible decision-making, self-confidence, positive peer relationships, and strategies for responding to negative invitations. The activity received positive support from the school principal and active participation from students. The results indicated that the seminar provided students with additional understanding regarding the importance of maintaining positive behavior, selecting supportive social environments, and having the courage to make responsible decisions. The activity is expected to serve as an initial effort to strengthen character education and prevent negative adolescent behavior through continuous collaboration between schools, teachers, students, and community partners.