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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Batara Wisnu : Indonesian Journal of Community Services
Muchyar Hadi
Universitas Bina Bangsa
Education Other

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PENDAMPINGAN PENGUATAN STRATEGI BERTAHAN USAHA MIKRO BONTOT DOMAS DALAM MENGHADAPI PERSAINGAN KULINER MODERN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA DOMAS Michael Tedi Fernando Gurning; Heru Ahya; Muchyar Hadi; Ade Fauzi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.258

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development and preserving traditional products. This community service activity was conducted with Bontot MSMEs in Domas Village, Pontang District, Serang Regency, Banten Province. The activity aimed to strengthen business sustainability strategies, improve marketing capabilities, and enhance the competitiveness of traditional culinary products. The methods and prosedures used included observation, interviews, socialization, and mentoring through a participatory approach. The results showed that Bontot business actors have implemented various survival strategies, such as maintaining product quality, improving customer service, utilizing social media promotion, and managing production efficiently. The activity also increased participants’ understanding of digital marketing, business development, and local economic potential. Furthermore, the existence of Bontot MSMEs contributes to employment opportunities and supports the local fisheries supply chain. Therefore, strengthening MSME capacity is essential to ensure business sustainability and community welfare.
Pengembangan UMKM Berbasis Technopreneurship Dalam Meningkatkan Perekonomian Di Desa Batubantar Ayu Nurlaela; Arfian Suryasuciramdhan; Ananda Ferdiansyah; Abi Nur Ervanto; Muchyar Hadi
Batara Wisnu : Indonesian Journal of Community Services Vol. 6 No. 2 (2026): Batara Wisnu | Mei - Agustus 2026
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v6i2.482

Abstract

Most Micro, Small, and Medium Enterprises (MSMEs) in Batubantar Village, Cimanuk District, still rely on conventional marketing and have yet to make full use of digital platforms. In response, students from Student Work Program (KKM) Group 74 of Universitas Bina Bangsa carried out a digital marketing outreach activity as part of a broader technopreneurship-based MSME development program. A qualified external resource person was invited to lead the session, which unfolded through five connected stages—preparation, material delivery, open discussion, evaluation, and finally documentation with follow-up—all designed around a participatory format so that attendees engaged directly rather than passively listening. Following the session, participants showed a clearer grasp of core digital marketing ideas, social-media promotion techniques, and the value of building a business brand, evident in how actively they took part in the discussion and in several participants' willingness to start applying what they learned to their own businesses. Going forward, this initiative is intended to serve as a starting point for MSME actors in Batubantar Village to gradually build sustainable digital marketing practices of their own.
Co-Authors Abi Nur Ervanto Ade Fauzi Ananda Ferdiansyah Arfian Suryasuciramdhan Ayu Nurlaela Heru Ahya Michael Tedi Fernando Gurning