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All Journal PROFICIO: Jurnal Pengabdian Masyarakat Branding: Jurnal Manajemen & Bisnis
Reni Rupianti
Institut Teknologi Nasional Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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FINANCIAL SLAY: PENINGKATAN LITERASI KEUANGAN DAN KESEHATAN MENTAL BAGI SISWA GENERASI Z DI KOTA PROBOLINGGO Nur' Adilla; Reni Rupianti; Firda Maesaroh
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/.v7i2.6660

Abstract

Generasi Z di Indonesia menghadapi tantangan finansial yang kompleks di era ekonomi digital, di mana kemudahan akses sering kali memicu fenomena knowledge-behavior gap. Pengabdian masyarakat ini bertujuan untuk meningkatkan literasi keuangan dan kemandirian finansial bagi 200 siswa SMA/SMK di wilayah Probolinggo. Masalah utama yang diidentifikasi adalah kontradiksi antara dominasi Gen Z sebagai investor dengan tingginya perilaku konsumtif yang dipicu oleh present bias dan gaya hidup FOMO (Fear of Missing Out). Metode pelaksanaan menggunakan pendekatan trial class melalui simulasi interaktif "Financial Slay" yang mencakup instrumen pre-test dan post-test sebanyak 25 butir soal, pemaparan materi pilar kebebasan finansial, serta strategi alokasi anggaran. Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman peserta mengenai compounding effect dan mitigasi risiko investasi. Peserta mengalami pergeseran paradigma dari konsumen pasif menuju investor dengan growth mindset yang mampu menyusun anggaran pribadi secara taktis. Simpulan dari pengabdian ini menegaskan bahwa stabilitas keuangan merupakan variabel kunci dalam memitigasi financial anxiety demi mencapai kesehatan mental yang berkelanjutan.
AUTHENTICITY OR PROMOTIONAL CONTENT? THE INFLUENCE OF USER-GENERATED CONTENT AND CONTENT WRITING ON CUSTOMER ENGAGEMENT IN MALANG COFFEE SHOP Reni Rupianti; Hardian Dwi Utomo; Nur’ Adilla; Firda Meisaroh
Branding: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2026): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v5i1.57383

Abstract

This study aims to examine the influence of User-Generated Content (UGC) and Content Writing on Customer Engagement in coffee shops in Malang City. As the coffee industry in Malang continues to grow rapidly, businesses are increasingly utilizing social media to build relationships with consumers. This research employed a quantitative approach using a survey method involving 186 respondents selected through purposive sampling. Data analysis was conducted using Multiple Linear Regression. The results indicate that both UGC and content writing have a positive and significant influence on customer engagement. Furthermore, the findings reveal that UGC has a stronger influence than content writing in driving customer engagement. The study suggests that coffee shop owners should prioritize organic content from users to strengthen their brand presence. This research provides a practical model for coffee shop owners in Malang to optimize their digital marketing strategies by leveraging business dashboard analysis to monitor engagement metrics.
Co-Authors Firda Maesaroh Firda Meisaroh Hardian Dwi Utomo Nur' Adilla Nur’ Adilla