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All Journal Jurnal Studi Manajemen dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Saghira Nurul Adhifa
Universitas Pekalongan
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Business Feasibility Analysis Based on Marketing Strategy in Printed Batik Imitation MSMEs (A Case Study of MEA Batik Pekalongan) Daru Anggara Murty; Muhammad Naoval Haris; Saghira Nurul Adhifa
Jurnal Studi Manajemen dan Bisnis Vol 13, No 1 (2026): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v13i1.34009

Abstract

The development of digital marketing has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize online platforms to enhance sales and business sustainability. However, the effectiveness of these strategies must be assessed alongside financial feasibility. This study aims to analyze the feasibility of a printed batik imitation MSME, MEA Batik Pekalongan, based on its digital marketing strategies through Shopee, TikTok, and Telegram. A quantitative descriptive approach was employed, supported by qualitative analysis through interviews, observations, and documentation of sales and production cost data. Financial feasibility was evaluated using Break Even Point (BEP), Payback Period (PP), and Benefit-Cost Ratio (B/C). The results show a monthly gross revenue of IDR 52,050,000 with a net profit of IDR 10,342,625. The BEP of 423 units per month is lower than actual sales of 875 units, while the Payback Period is achieved in approximately 2 months, with a B/C ratio of 1.29. Telegram yields the highest profit margin, while Shopee and TikTok expand market reach. Overall, multi-platform digital marketing integration improves profitability and indicates that the business is financially feasible for further development.
Pelatihan Transfer Printing Menggunakan Kertas Minyak bagi Peserta Didik di SMK Negeri 3 Pekalongan : Transfer Printing Training Using Oil Paper for Students at SMK Negeri 3 Pekalongan Muhammad Naoval Haris; Dwi Kumalasari; Aditya Dimas Wahyu Sasongko; Maghfiroh Maghfiroh; Daru Anggara Murty; Rizki Lestari; Zahir Widadi; Lailatul Maghfiroh; Auril Flora Amelia; Ririn Suryani; Saghira Nurul Adhifa; Fainuzha Farhan Basyaib
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 10 NOMOR 2 JULI 2026 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jppm.v10i2.28296

Abstract

Kota Pekalongan merupakan salah satu sentra industri batik nasional dengan ratusan unit usaha batik yang membutuhkan sumber daya manusia terampil dan adaptif terhadap perkembangan teknologi tekstil. Salah satu teknologi yang relevan dengan kebutuhan industri adalah transfer printing menggunakan kertas minyak yang lebih praktis, efisien, dan minim limbah cair dibandingkan teknik konvensional. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan mendeskripsikan pelaksanaan pelatihan transfer printing menggunakan pendekatan Participatory Action Research (PAR) serta menganalisis peningkatan pengetahuan dan keterampilan siswa. Pelatihan diikuti oleh 36 siswa Program Keahlian Teknologi Tekstil SMK Negeri 3 Pekalongan melalui tahapan identifikasi masalah, perencanaan, pelaksanaan, dan evaluasi. Metode pelatihan meliputi penyampaian materi, praktik pembuatan media cetak dari kertas minyak, aplikasi desain, dan proses heat press. Hasil pre-test dan post-test menunjukkan peningkatan pemahaman tentang transfer printing dari 88,9% menjadi 100%, perbedaan transfer printing dengan pencapan batik dari 55,6% menjadi 94,4%, penggunaan kain dari 83,3% menjadi 100%, serta pentingnya mesin heat press dari 83,3% menjadi 100%. Hasil tersebut menunjukkan bahwa pelatihan efektif dalam meningkatkan pengetahuan, keterampilan teknis, kreativitas, serta kesiapan siswa menghadapi kebutuhan industri tekstil modern.
Co-Authors ADITYA DIMAS WAHYU SASONGKO Auril Flora Amelia Daru Anggara Murty Dwi Kumalasari Fainuzha Farhan Basyaib Lailatul Maghfiroh Maghfiroh Maghfiroh Muhammad Naoval Haris Ririn Suryani Rizki Lestari Zahir Widadi