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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Andi Rosdiana
Prodi Ilmu Komunikasi STISIP Petta Baringeng Soppeng
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENERAPAN EDUKASI PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI BERBASIS KOMPUTER PADA PESERTA DIDIK SMA PETTA BARINGENG SOPPENG Nuzulul Afia Idris; Andri Sugyanto; Andi Syadaruddin; Andi Rosdiana; Yusri Yusri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.436

Abstract

The ever-expanding role of Information and Communication Technology (ICT) and its various aspects consistently have a positive impact on life. Therefore, it is crucial for students to learn Information and Communication Technology (ICT) effectively. However, the lack of opportunities for students to develop their potential in using computer applications hinders their technological skills. As a concrete step, this educational program focuses on utilizing IT for students at Petta Baringeng High School, Soppeng. The program's primary goal is to enhance student knowledge and make them independent, creative, and skilled in learning computer software, particularly Microsoft Word and Microsoft PowerPoint, as well as introducing them to computer hardware. This will equip them to utilize technology effectively and sustainably in the future.
TINGKAT PENGARUH STRATEGI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA PDAM KABUPATEN SOPPENG Muzakkir Muzakkir; Andi Rosdiana; Dandi Arya; Andi Syadaruddin; Yusri Yusri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.360

Abstract

This study aims to analyze the influence of marketing strategy and service quality on customer satisfaction at the Soppeng Regency Regional Water Company (PDAM). In this context, customer satisfaction is a crucial factor influencing the company's sustainability and reputation. The data used in this study are quantitative, analyzed using multiple regression using the Statistical Package for Social Science (SPSS). Primary data collection was conducted through questionnaires distributed to 60 respondents to determine the influence of each variable, both partially and simultaneously, on customer satisfaction. The results of the study indicate that a) the marketing strategy variable has a significant positive effect on customer satisfaction; b) the service quality variable also has a significant positive effect on customer satisfaction; and c) simultaneously, both variables have a positive and significant effect on customer satisfaction at the PDAM in the Botto sub-district, Lalabata District, Soppeng Regency. The results of this study indicate that to improve customer satisfaction, it is necessary to utilize social media as a more effective communication platform for interacting with customers. It is also necessary to develop a more effective and responsive customer complaints system that can respond quickly to customer complaints, provide satisfactory solutions, and support continuous improvement in service.
Co-Authors Andri Sugyanto Dandi Arya Muzakkir Muzakkir Nuzulul Afia Idris Syadaruddin, Andi Yusri Yusri Yusri Yusri