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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Dandi Arya
Prodi Ilmu Komunikasi STISIP Petta Baringeng Soppeng
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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TINGKAT PENGARUH STRATEGI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA PDAM KABUPATEN SOPPENG Muzakkir Muzakkir; Andi Rosdiana; Dandi Arya; Andi Syadaruddin; Yusri Yusri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.360

Abstract

This study aims to analyze the influence of marketing strategy and service quality on customer satisfaction at the Soppeng Regency Regional Water Company (PDAM). In this context, customer satisfaction is a crucial factor influencing the company's sustainability and reputation. The data used in this study are quantitative, analyzed using multiple regression using the Statistical Package for Social Science (SPSS). Primary data collection was conducted through questionnaires distributed to 60 respondents to determine the influence of each variable, both partially and simultaneously, on customer satisfaction. The results of the study indicate that a) the marketing strategy variable has a significant positive effect on customer satisfaction; b) the service quality variable also has a significant positive effect on customer satisfaction; and c) simultaneously, both variables have a positive and significant effect on customer satisfaction at the PDAM in the Botto sub-district, Lalabata District, Soppeng Regency. The results of this study indicate that to improve customer satisfaction, it is necessary to utilize social media as a more effective communication platform for interacting with customers. It is also necessary to develop a more effective and responsive customer complaints system that can respond quickly to customer complaints, provide satisfactory solutions, and support continuous improvement in service.
STRATEGI KOMUNIKASI PEMASARAN DESTINASI WISATA DI KABUPATEN SOPPENG MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN MINAT KUNJUNGAN Dandi Arya; Rosmayani Rosmayani; Muzakkir Muzakkir; Andi Syadaruddin; Hj. Rr Retno Wulansari Kus
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.521

Abstract

The development of business in the tourism sector is currently very developed, thus creating competition to attract tourists between one tourist attraction and another tourist attraction in Soppeng Regency. The very rapid changes in the business environment have forced tourist attractions to continue to be proactive, innovative, and creative in developing existing tourist locations and continuously updating strategies in promoting them. This study aims to determine "Marketing Communication Strategy of Tourist Destinations in Soppeng Regency Through Social Media to Increase Visit Interest". The method used in this study is a qualitative descriptive approach. Data were obtained from observations, interviews, and documentary evidence using descriptive analysis techniques, namely describing the events or incidents studied. In this study, there were 5 informants, namely tourist attraction managers, tourist attraction employees, and visitors or tourists. The research location was in Gattareng Toa Village, Marioriwawo District, Soppeng Regency. The results of this study are that tourist managers in implementing marketing communication strategies in attracting tourists include 3 (three) P activities, including promotional activities through social media in the form of Instagram, and word of mouth. The second activity is Place in the form of a comfortable, beautiful, and natural place. The third activity, Price, involves offering very affordable entrance fees for visitors.
Co-Authors Andi Rosdiana Hj. Rr Retno Wulansari Kus Muzakkir Muzakkir Rosmayani Rosmayani Syadaruddin, Andi Yusri Yusri