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All Journal JOBS (Jurnal Of Business Studies)
Sugiyanta
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Influence of Product Quality, Price Perception, and Lifestyle on Purchasing Decisions of Uwinfly Brand Electric Motorcycles in Semarang City Meilina Dyah Setyani; Sugiyanta; Ana Putri Nastiti
JOBS (Jurnal Of Business Studies) Vol. 11 No. 1 (2025): Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i1.7713

Abstract

This study looks at how much electric motorcycles are being used in Indonesia, with a focus on the Uwinfly brand in Semarang City. The goal is to understand how product quality, how people see the price, and their lifestyle affect their decision to buy. The research uses a survey with 100 people, chosen through non-probability and purposive sampling methods. The findings show that product quality and price perception have a strong effect on buying decisions, but lifestyle does not. When all three factors are considered together, they all have a significant impact. The study also found that about 50.6% of buying choices are influenced by these three factors, while the other 49.4% are affected by things not covered in this research.
Influence of Capital Structure, Profitability, and Liquidity on the Value of Transportation and Logistics Companies Listed on the IDX 2022-2 Elsanti Nur Safitri; Sugiyanta; Sri Wahyuni
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7786

Abstract

Throughout the period 2022–2024, the average Price to Book Value (PBV) of companies in the transportation and logistics sector experienced a consistent downward trend. This decline was accompanied by a weakening trend in the IDXTRANS stock index, indicating financial dynamics that require further scrutiny, particularly regarding capital structure, profitability, and liquidity. This study aims to examine the effect of capital structure, profitability, and liquidity on the value of companies in the transportation and logistics sector listed on the Indonesia Stock Exchange during the period 2022–2024. Capital structure was measured using the Debt to Equity (DER) ratio, profitability using Return on Assets (ROA), and liquidity using the Current Ratio (CR), as well as firm value, proxied by PBV. The sample was obtained through purposive sampling of 19 companies with a total of 228 quarterly observations. Data analysis was performed using multiple linear regression, t- and F-tests, and the coefficient of determination (R²) calculation. The findings of this study indicate that individually, profitability and capital structure have a significant positive impact on firm value. Conversely, the liquidity variable does not show a significant effect. Simultaneously, all three variables significantly influence firm value. The results of this study provide a strategic foundation for management, investors, and other stakeholders in examining and determining significant financial indicators in the process of assessing a company's market value
Co-Authors Ana Putri Nastiti Elsanti Nur Safitri Meilina Dyah Setyani Sri Wahyuni