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All Journal Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Jurnal Pengabdian kepada Masyarakat Desa (JPMD)
Khoiruzzaim Kurniawan
Institut Agama Islam Faqih Asy’ari Kediri, Indonesia
Religion Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Brand Equity dan Strategi Repositioning Lembaga Pendidikan Dasar Islam dalam Arena Kompetitif Khoiruzzaim Kurniawan
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol. 9 No. 1 (2026): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/dirasah.v9i1.2885

Abstract

This study aims to analyze the complexity of brand equity and formulate a managerial repositioning model for Madrasah Ibtidaiyah (MI) Darussalam Pikatan as a private Islamic primary education institution operating in the competitive education arena in the Blitar region. This study uses a mixed methods approach with a parallel convergent design, integrating qualitative data (in-depth interviews, observations, document studies, and focus group discussions) and quantitative data (parent perception surveys). The results of the study indicate that MI Darussalam Pikatan is in a position of being stuck in the middle, squeezed between MIN 14 Blitar, which has state-based legitimacy, and SDI Hasyim Asy’ari, which is strong in symbolic capital and religious community ties. Through perceptual mapping analysis and SWOT-TOWS synthesis, this study identified a managerial repositioning model that emphasizes building alternative legitimacy based on measurable performance and Islamic character education that is contextual, inclusive, and modern. This model positions brand equity not merely as a marketing tool, but as a strategic management framework that integrates signature programs, the enhancement of academic and character quality, evidence-based communication, and the strengthening of the parent community. The novelty of this research lies in the formulation of the repositioning of Islamic educational institutions, which shifts from reliance on structural or charismatic legitimacy to performance-based and contextually relevant legitimacy. Conceptually, these findings contribute to the development of Islamic education management by emphasizing that the competitiveness of madrasahs can be built through the integration of Islamic values with modern managerial strategies that are adaptive to the dynamics of the education market.
Pemberdayaan Masyarakat Desa Dalam Mendukung Pendidikan Dasar Berkualitas di Desa Pikatan Khoiruzzaim Kurniawan; Muhammad Soni Amrulloh; Abu Zaeni; Andressa Muthi Latansa; Mega Dwi Susanti
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 7 No. 1 (2026): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v7i1.3169

Abstract

Basic education in rural areas still faces significant challenges related to low student literacy and numeracy skills, as well as minimal parental participation. This study aims to analyze the effectiveness of community empowerment through the "Trisinergi" model (school, family, and community) in supporting quality basic education in Pikatan Village. Using a qualitative approach with the Participatory Action Research (PAR) method, this study involves teachers, parents, and community leaders as subjects of empowerment. Data were collected through participant observation, in-depth interviews, and documentation. The results indicate that interventions in the form of strengthening teachers' pedagogical capacity and providing parenting education successfully increased parental involvement by 60% and the effectiveness of teaching strategies by 62.5%. The direct impact of this synergy was an increase in students' literacy skills by 44.4% and numeracy by 38.7%. This study concludes that the utilization of social capital and the integration of roles between the three educational pillars are key factors in creating an inclusive, independent, and sustainable educational ecosystem at the village level.
Co-Authors Abu Zaeni Andressa Muthi Latansa Mega Dwi Susanti Muhammad Soni Amrulloh