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All Journal Journal Education and Government Wiyata Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik
Marthen Robinson Pellokila
Universitas Nusa Cendana Kupang, Indonesia
Education Social Sciences Other

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ANALISIS PEMASARAN TOMAT DI KELURAHAN PAU KECAMATAN LANGKE REMBONG KABUPATEN MANGGARAI Gabriella Agnes Febriyanti Leven; Marthen Robinson Pellokila; Paulus Un
Kybernology Jurnal Ilmu Pemerintahan dan Administrasi Publik Vol. 4 No. 1 (2026): Juni 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/kybernology.v4i1.428

Abstract

This study aims to (1) identify tomato marketing channels in Pau Village, Langke Rembong District, Manggarai Regency, (2) analyze the marketing margins in each marketing channel, and (3) measure the level of tomato marketing efficiency. The study was conducted using a purposive location determination method. Respondents consisted of farmers, collectors, and retailers. The farmer sample was determined using a census method, while the trader livelihood was determined using a snowball sampling method. The data used included primary data obtained through observation, interviews, and questionnaires, as well as secondary data from various related agencies. Data analysis was carried out descriptively qualitatively to describe the marketing channels, and quantitatively to calculate marketing margins and efficiency. The results of the study indicate that there are two marketing channel patterns, namely direct marketing channels (farmers → end consumers) and indirect marketing channels (farmers → collectors → retailers → end consumers). In marketing channel I, the marketing margin was Rp0/Kg in conditions without marketing costs, and Rp1,000/Kg in conditions with marketing costs. Meanwhile, in marketing channel II, the total marketing margin is IDR 5,000/kg, distributed between collectors and retailers. The efficiency analysis results indicate that both marketing channels are efficient, with efficiency values ​​ranging from 0 to 33%. However, relatively, marketing channel I is more efficient due to lower marketing costs than marketing channel II. Thus, direct marketing channels provide greater benefits for farmers by minimizing marketing costs, while indirect marketing channels still play a crucial role in expanding product distribution. Therefore, the selection of marketing channels requires consideration of cost efficiency and the ability to reach a wider market.
ANALISIS KELAYAKAN USAHA AGROINDUSTRI PENGGILINGAN PADI KLIBUR, PUTRA HOMA, DAN TEDE SAJA DI DESA HOMA KECAMATAN ADONARA BARAT KABUPATEN FLORES TIMUR Maria Katarina Bunga Tukan; Marthen Robinson Pellokila; Lika Bernadina
Journal Education and Government Wiyata Vol 4 No 3 (2026): Agustus 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i3.461

Abstract

This study aims to: (1) determine the operational costs of the Klibur, Putra Homa, and Tede Saja rice milling businesses; (2) analyze business income; and (3) assess business feasibility based on financial and non-financial aspects, using a case study method. The study population consisted of three rice milling business owners and 30 farmers utilizing the milling services, selected purposively. Data were analyzed using cost and income analysis, Net Present Value (NPV), Internal Rate of Return (IRR), Revenue-Cost Ratio (R/C Ratio), and Break-Even Point (BEP), alongside an analysis of non-financial aspects—covering service, social, environmental, and technical factors using a Likert scale. The results indicate that operational costs for the 2023–2025 period were Rp43,074,750 for Klibur, Rp34,295,963 for Putra Homa, and Rp29,996,133 for Tede Saja. Total income earned amounted to Rp39,180,850, Rp35,715,473, and Rp25,796,787, with total revenues of Rp82,255,600, Rp70,011,400, and Rp55,792,900, respectively. Financial analysis shows that all three businesses are feasible to operate, as evidenced by positive NPV values, IRR values ​​exceeding the 12% interest rate, and R/C Ratios greater than 1. The obtained IRR values ​​were 32% (Klibur), 29% (Putra Homa), and 26% (Tede Saja). Regarding non-financial aspects, the rice milling businesses fall into the "highly feasible" category, with feasibility scores of 87% for service users, 53% for social aspects, 53% for environmental aspects, and 100% for technical aspects. Thus, the rice milling agro-industrial businesses of Klibur, Putra Homa, and Tede Saja in Homa Village are viable to operate and develop from both financial and non-financial perspectives.
Co-Authors Gabriella Agnes Febriyanti Leven Lika Bernadina Maria Katarina Bunga Tukan Paulus Un