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All Journal Journal Education and Government Wiyata Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik
Paulus Un
Universitas Nusa Cendana Kupang, Indonesia
Education Social Sciences Other

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STRATEGI PENGEMBANGAN PEMASARAN JAHE DI DESA MBOHANG KECAMATAN LELAK KABUPATEN MANGGARAI Maria Alfira; Paulus Un; Yakobus C.W. Siubelan
Journal Education and Government Wiyata Vol 4 No 2 (2026): Mei 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i2.415

Abstract

Ginger is one of the plantation commodities with high economic value and is widely used as raw material for food industries, health drinks, and traditional medicine. Mbohang Village, Lelak District, Manggarai Regency is one of the areas with significant potential for ginger commodity development. However, the ginger marketing system in the area still faces several obstacles, such as farmers’ dependence on collectors, limited market access, and fluctuating prices that affect farmers’ income stability. This study aims to analyze internal and external factors influencing ginger marketing development and formulate marketing development strategies based on IFAS, EFAS, and SOAR analyses. The research employed a descriptive quantitative method using purposive sampling. A total of 40 respondents consisting of 36 ginger farmers and 4 collectors participated in the study. Data collection techniques included interviews, observation, and documentation. The results showed that the main strengths consisted of good product quality, increasing production quantity, good relationships between farmers and traders, and extensive business experience. Major opportunities included stable market demand, loyal customers, and strategic location. The IE matrix analysis indicated that the business position was in Quadrant I, meaning growth and build strategy. Strategies generated through SOAR analysis included improving marketing promotion, expanding market access, increasing production quality and quantity, and strengthening cooperation among farmers, traders, and the government. These strategies are expected to improve ginger product competitiveness and enhance farmers’ welfare in Mbohang Village.
DAMPAK SISTEM INTEGRATED CROP-LIVESTOCK-FORESTRY (ICLF) TERHADAP KESEJAHTERAAN PETANI DI DESA BABOTIN MAEMINA KECAMATAN BOTIN LEOBELE KABUPATEN MALAKA Maria Priskila Laka; Paulus Un; Yakobus C.W Siubelan
Journal Education and Government Wiyata Vol 4 No 2 (2026): Mei 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i2.416

Abstract

Sistem Integrated Crop-Livestock-Forestry (ICLF) merupakan pendekatan pertanian terpadu yang mengintegrasikan tanaman, ternak, dan kehutanan dalam satu sistem produksi berkelanjutan. Penelitian ini bertujuan mendeskripsikan tingkat penerapan sistem ICLF dan menganalisis pengaruhnya terhadap kesejahteraan petani di Desa Babotin Maemina Kecamatan Botin Leobele Kabupaten Malaka. Penelitian menggunakan pendekatan kuantitatif deskriptif inferensial dengan metode survei terhadap 35 petani yang menerapkan sistem ICLF. Analisis data menggunakan analisis deskriptif dan regresi logistik berganda. Hasil penelitian menunjukkan bahwa penerapan sistem ICLF berpengaruh signifikan terhadap peningkatan kesejahteraan petani yang diukur melalui indikator pendapatan riil, pangsa pengeluaran pangan (PPP), dan good service ratio (GSR). Integrasi antara tanaman, ternak, dan kehutanan mampu meningkatkan efisiensi pemanfaatan sumber daya, memperluas sumber pendapatan rumah tangga, serta memperkuat ketahanan ekonomi petani pada wilayah lahan kering. Sistem ICLF juga berkontribusi terhadap pengurangan biaya produksi melalui pemanfaatan limbah pertanian sebagai pakan ternak dan pupuk organik. Dengan demikian, sistem ICLF dapat menjadi strategi pembangunan pertanian berkelanjutan dalam meningkatkan kesejahteraan masyarakat pedesaan di wilayah semi-arid.
PERSEPSI PETANI TERHADAP INTEGRATED CROP-LIVESTOCK-FORESTRY (ICLF) DALAM MENINGKATKAN PENDAPATAN PETANI DI KECAMATAN LAENMANEN KABUPATEN MALAKA Veronika Al Tenawahang; Paulus Un; Siska Elvani
Journal Education and Government Wiyata Vol 4 No 2 (2026): Mei 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i2.417

Abstract

Sistem Integrated Crop-Livestock-Forestry (ICLF) merupakan pendekatan pertanian terpadu yang mengintegrasikan tanaman, ternak, dan kehutanan dalam satu sistem produksi untuk meningkatkan efisiensi pemanfaatan sumber daya serta kesejahteraan petani. Penelitian ini bertujuan menganalisis persepsi petani terhadap sistem ICLF dan hubungan penerapan sistem tersebut dengan pendapatan petani di Kecamatan Laenmanen Kabupaten Malaka. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 34 petani yang dipilih secara purposive sampling dari total populasi 78 petani ICLF. Data dianalisis menggunakan analisis deskriptif dan korelasi Pearson. Hasil penelitian menunjukkan bahwa persepsi petani terhadap sistem ICLF berada pada kategori sangat baik. Sebagian besar petani memahami manfaat ICLF dalam meningkatkan efisiensi pemanfaatan lahan, diversifikasi usaha tani, peningkatan produktivitas, dan stabilitas pendapatan. Analisis korelasi menunjukkan adanya hubungan yang signifikan antara penerapan sistem ICLF dan pendapatan petani. Komponen ternak dan kehutanan memiliki hubungan sangat kuat terhadap pendapatan petani, sedangkan komponen tanaman memiliki hubungan kuat. Temuan ini menunjukkan bahwa semakin optimal penerapan ICLF maka semakin besar peluang peningkatan pendapatan petani. Oleh karena itu, dukungan penyuluhan, pelatihan teknis, dan pendampingan berkelanjutan diperlukan untuk meningkatkan adopsi sistem ICLF secara optimal.
ANALISIS PEMASARAN TOMAT DI KELURAHAN PAU KECAMATAN LANGKE REMBONG KABUPATEN MANGGARAI Gabriella Agnes Febriyanti Leven; Marthen Robinson Pellokila; Paulus Un
Kybernology Jurnal Ilmu Pemerintahan dan Administrasi Publik Vol. 4 No. 1 (2026): Juni 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/kybernology.v4i1.428

Abstract

This study aims to (1) identify tomato marketing channels in Pau Village, Langke Rembong District, Manggarai Regency, (2) analyze the marketing margins in each marketing channel, and (3) measure the level of tomato marketing efficiency. The study was conducted using a purposive location determination method. Respondents consisted of farmers, collectors, and retailers. The farmer sample was determined using a census method, while the trader livelihood was determined using a snowball sampling method. The data used included primary data obtained through observation, interviews, and questionnaires, as well as secondary data from various related agencies. Data analysis was carried out descriptively qualitatively to describe the marketing channels, and quantitatively to calculate marketing margins and efficiency. The results of the study indicate that there are two marketing channel patterns, namely direct marketing channels (farmers → end consumers) and indirect marketing channels (farmers → collectors → retailers → end consumers). In marketing channel I, the marketing margin was Rp0/Kg in conditions without marketing costs, and Rp1,000/Kg in conditions with marketing costs. Meanwhile, in marketing channel II, the total marketing margin is IDR 5,000/kg, distributed between collectors and retailers. The efficiency analysis results indicate that both marketing channels are efficient, with efficiency values ​​ranging from 0 to 33%. However, relatively, marketing channel I is more efficient due to lower marketing costs than marketing channel II. Thus, direct marketing channels provide greater benefits for farmers by minimizing marketing costs, while indirect marketing channels still play a crucial role in expanding product distribution. Therefore, the selection of marketing channels requires consideration of cost efficiency and the ability to reach a wider market.
KELAYAKAN FINANSIAL DAN STRATEGI PEMASARAN USAHATANI KACANG HIJAU DI DESA DUALASI RAIULUN KABUPATEN BELU Rosina Melan Tonael; Charles Kapioru; Paulus Un
Journal Education and Government Wiyata Vol 4 No 3 (2026): Agustus 2026
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v4i3.457

Abstract

Mung bean farming has economic potential for rural communities; however, its sustainability depends on profitability and the implementation of effective marketing strategies. This study aimed to analyze the financial feasibility and marketing strategies of mung bean farming in Dualasi Raiulun Village, Lasiolat District, Belu Regency. The study employed a survey method with quantitative and qualitative descriptive approaches. A total of 51 farmers were selected as respondents based on the research criteria. Financial feasibility was analyzed using production costs, revenue, net income, Revenue Cost Ratio (R/C Ratio), and Break Even Point (BEP), while marketing strategies were analyzed using the 4P marketing mix consisting of product, price, place, and promotion. The results showed that the average production cost was IDR 1,343,137.25, average revenue was IDR 7,701,373, and net income reached IDR 6,358,236 per farmer per growing season. The R/C Ratio of 5.7 indicated that mung bean farming was financially feasible. The production BEP was 82.04 kg, while the price BEP was IDR 6,329.42/kg, both of which were below the actual average production of 424 kg and the average selling price of IDR 16,411.76/kg. The marketing strategy incorporated product, price, place, and promotion elements; however, marketing practices remained dominated by traditional channels through local markets, intermediary traders, personal networks, and word-of-mouth promotion. Strengthening farmer institutions, diversifying marketing channels, improving product quality, and adopting digital marketing are necessary to enhance farmers' bargaining power and income sustainability.
Co-Authors Charles Kapioru Gabriella Agnes Febriyanti Leven Maria Alfira Maria Priskila Laka Marthen Robinson Pellokila Rosina Melan Tonael Siska Elvani Veronika Al Tenawahang Yakobus C. W. Siubelan, Yakobus C. W.