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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat
Nurkardina Novalia
Universitas PGRI Palembang, Palembang, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Digital Marketing and Modern Management to Build Competitive Advantage for Pineapple Fiber MSMEs at Omah Kreatif Indy Prabumulih Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Een Endasari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 4 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i4.5653

Abstract

Purpose: This community service program aims to strengthen the competitive advantage of pineapple fiber MSMEs, Omah Creative Indy in Prabumulih, through digital marketing strategies and modern management practices to improve production capacity, branding, managerial skills, and business sustainability. Methodology: The program used a qualitative descriptive and participatory approach through field observations, in-depth interviews, and documentation. The implementation was conducted in sequential stages, including socialization, training, technology introduction, mentoring, and evaluation. Data validity was ensured through triangulation, while data were analyzed using reduction, display, and conclusion drawing.Results: The program improved partners’ skills in digital marketing, business management, and product development. The use of new machinery increased production capacity and product quality, enabling more varied and consistent pineapple fiber products. Partners also became more capable of using social media and e-commerce platforms, increasing product visibility and brand positioning.Conclusions: Digital marketing integration, modern management, technology adoption, and continuous mentoring successfully enhanced MSME competitiveness, production efficiency, managerial capability, and digital market reach. Limitations: The program remains limited by product design innovation, capital access, and advanced digital marketing skills. Contributions: This program supports local MSME empowerment and offers a collaboration model between academia, government, and MSMEs in developing creative industries based on natural resources.
Strengthening the Branding of the BMT Mekarsari Mandiri Cooperative through Public Speaking and Creativity Training Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Umi Kalsum; Melisa Putri
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 4 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i4.5782

Abstract

Purpose: The purpose of this community service program is to enhance the branding of Koperasi Konsumen BMT Trans Mekarsari Mandiri by improving public speaking skills and creating engaging digital content for social media, thus increasing the cooperative’s visibility and market reach.Methodology: The methodology includes initial surveys and coordination with the cooperative’s management, followed by public speaking and content creation workshops. The implementation also involves ongoing mentoring and monitoring to ensure the effectiveness of the strategies introduced.Results: The program successfully improved participants' public speaking skills and ability to create creative content, such as short videos and digital posters. The cooperative’s branding efforts were strengthened, leading to better engagement on social media platforms like Instagram and Facebook. Participants showed increased confidence in promoting the cooperative, and there was noticeable improvement in the quality of content shared online. Conclusions: This community service program successfully empowered the cooperative’s management with essential skills in digital marketing and public communication, enabling Koperasi Konsumen BMT Trans Mekarsari Mandiri to enhance its branding and expand its reach. The skills acquired by the participants will contribute to the long-term sustainability and growth of the cooperative.Limitations: The program was limited by short duration and small participant scope.Contributions: This program contributes to community empowerment studies by integrating public speaking and digital content creation to improve cooperative branding and visibility.
Optimalisasi Nilai Produk Melalui Manajemen Usaha, Kemasan, Dan Labeling Desa Burai Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Melisa Ariani Putri
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3819

Abstract

Purpose: This community service activity aims to improve the ability of MSME actors in Burai Village through training and coaching in the fields of production, business management, and the use of good packaging and labeling. Methodology/approach: The approach used in implementing community service involves providing support to meet needs through assistance and education. The methods employed included lectures, demonstrations, and mentoring. Results/findings: usiness management is not yet fully optimized, which limits the effectiveness of business operations. Additionally, products such as wet cakes and kemplang lack proper packaging, which could enhance their appeal. Furthermore, the absence of effective labeling has led to poor product recognition among consumers. Conclusions: The conclusion drawn from the findings is that while the home industry has adequate facilities, it faces challenges in business management, packaging, and labeling, which hinder product appeal and recognition. Addressing these issues through training and support can enhance the development and growth of MSMEs in the home industry sector. Limitations: While the home industry owners have adequate facilities and infrastructure, they remain underdeveloped in terms of business management, packaging, and labeling. Contribution: This program aims to offer training and support to address issues related to management, packaging, and labeling, thereby enhancing MSMEs' capabilities to grow their businesses in the home industry sector. This activity is supported by Sriwijaya University's community service grant as a practical demonstration of community engagement.
Co-Authors Ahmad Maulana Aslamia Rosa Een Endasari Melisa Ariani Putri Melisa Putri Umi Kalsum