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All Journal Journal of Business on Hospitality and Tourism
Amrullah
Institut Pariwisata Trisakti
Social Sciences

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The Impact Of Product Quality On Revisit Decision Through Price Quality In Jakarta's Top Tourist Destinations Candra Hidayat; Robiatul Adawiyah; Amrullah; Braja Eka Sukma; Yi Zeng
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.550

Abstract

Competition among leading tourist destinations in Jakarta demands that managers not only attract initial visitors but also increase repeat visits. This study aims to analyze the influence of product quality on revisit decisions and examine the mediating role of price quality in TMII, Ancol, Monas, and Kota Tua. This study used a quantitative approach with a Likert-scale questionnaire survey of 300 respondents and analyzed using SEM-PLS (SmartPLS 4). The results indicate that product quality has a significant influence on price quality and revisit decisions, while price quality has a significant and strongest influence on revisit decisions. The mediation test confirmed that price quality partially mediates the relationship between product quality and revisit decisions. These findings emphasize the importance of value-based destination management through improving service quality and creating fair and equitable price perceptions.
Co-Authors Braja Eka Sukma Candra Hidayat Robiatul Adawiyah Yi Zeng